OtherLevels
OtherLevels is an Australian-founded marketing technology company specializing in AI-driven personalized engagement for the sports betting and iGaming industries.
Profile
They use AI to turn betting behavior into personalized video and messaging for sportsbooks and casinos.
OtherLevels is an Australian-founded marketing technology company specializing in AI-driven personalized engagement for the sports betting and iGaming industries. Founded in the early 2010s, the company has expanded to Europe and the U.S., focusing on real-time, multi-channel experience platforms. Their core offering transforms customer data into hyper-personalized content, leveraging machine learning and generative AI to create dynamic video and rich media experiences.
The company targets sportsbooks, casinos, and lotteries, helping them activate out-of-session customers with contextual, live content. Recent case studies, such as a July 2025 report highlighted in *The Gamblest*, demonstrate their ability to deliver measurable lifts in customer engagement—16% for NBA messaging and 30% for NFL on-site engagement. OtherLevels partners with major CRM and sports data providers like Salesforce, Kambi, and Sportradar, positioning itself as a bridge between raw data and actionable marketing content.
Who buys this
- Sports betting operators
- Online casinos
- Lottery providers
- Fan engagement platforms
- Affiliate marketing networks
Strengths and what to watch
Strengths
- Proven lift in customer engagement (e.g., 30% NFL on-site engagement increase in case studies)
- Deep integration with live sports data and betting behavior
- Multi-channel delivery (CRM, in-session, affiliates)
Watch for
- Dependence on sports betting regulatory expansion in key markets
- Competition from CRM giants adding similar personalization features
- Potential over-reliance on a few large partners (e.g., Genius Sports, Kambi)
Recent moves
Key Information
- Founded
- 2014
- Headquarters
- San Francisco
Frequently Asked Questions
What does OtherLevels do?
OtherLevels uses AI to transform betting behavior into personalized video and messaging for sportsbooks and casinos. Founded in Australia, they specialize in real-time, multi-channel engagement platforms that create hyper-personalized content for sports betting, iGaming, and lottery providers.
How does OtherLevels use AI in sports betting?
OtherLevels leverages machine learning and generative AI to analyze customer data and create dynamic, personalized content. Their platform integrates live sports data and betting behavior to deliver tailored video and messaging, enhancing customer engagement for sportsbooks and casinos.
What industries does OtherLevels serve?
OtherLevels primarily serves sports betting operators, online casinos, lottery providers, fan engagement platforms, and affiliate marketing networks. Their AI-driven solutions help these industries activate out-of-session customers with contextual, personalized content.
What results has OtherLevels achieved?
OtherLevels has demonstrated significant lifts in customer engagement, such as a 30% increase in NFL on-site engagement and a 16% boost in NBA messaging. Their case studies highlight measurable improvements in personalized content delivery for sportsbooks and casinos.
Who are OtherLevels' key partners?
OtherLevels partners with major CRM and sports data providers like Salesforce, Kambi, and Sportradar. These collaborations enable them to bridge raw data with actionable marketing content, enhancing personalized engagement for their clients in sports betting and iGaming.
What challenges does OtherLevels face?
OtherLevels faces challenges such as dependence on sports betting regulatory expansion, competition from CRM giants adding similar features, and potential over-reliance on a few large partners like Genius Sports and Kambi. These factors could impact their market growth and adaptability.
Sources
- www.otherlevels.com — Case study on sportsbook personalization gaps and engagement lifts
- www.otherlevels.com — Methodology for evaluating sportsbook messaging personalization
- www.otherlevels.com — Company overview, client logos, and product capabilities
- www.otherlevels.com — Named client (Caesars) via logo on website