Ours Privacy
Ours Privacy, founded in the mid-2020s, emerged as a HIPAA-compliant customer data platform (CDP) and privacy solution tailored for healthcare marketers.
Profile
A HIPAA-compliant platform that enables healthcare marketers to use advanced analytics and ads while protecting patient privacy.
Ours Privacy, founded in the mid-2020s, emerged as a HIPAA-compliant customer data platform (CDP) and privacy solution tailored for healthcare marketers. The company addresses the growing complexity of healthcare marketing by enabling optimized ads and analytics while ensuring sensitive patient data never reaches non-compliant tools. Ours Privacy integrates with widely-used platforms like Google Ads, Meta, and GA4, offering features such as tag management, PHI stripping, and event monitoring.
The company has secured SOC 2 Type II certification and hosts its infrastructure in the USA, emphasizing its commitment to data security. Its signed BAAs (Business Associate Agreements) with healthcare providers further solidify its compliance credentials. Ours Privacy has been featured in industry publications like AdExchanger and the Healthcare Rap Podcast, and its clientele includes notable names like Virta Health.
The company’s focus on privacy-first marketing aligns with shifting HHS guidance and state privacy laws, which have led to multi-million-dollar settlements for non-compliance in the healthcare sector. Ours Privacy’s rapid implementation timelines (2-3 days) and robust default settings make it a practical choice for healthcare marketers navigating the high-risk landscape of patient data privacy.
Who buys this
- Healthcare providers
- Pharmaceutical companies
- Health tech startups
- Telemedicine platforms
- Medical device manufacturers
Publicly disclosed clients
- Virta Health
Strengths and what to watch
Strengths
- HIPAA compliance with signed BAAs
- SOC 2 Type II certification for data security
- Integration with major platforms like Google Ads and Meta
Watch for
- Dependence on evolving healthcare regulations
- Competition from larger CDP providers
- Potential challenges scaling with enterprise clients
Key Information
- Founded
- 2024
Frequently Asked Questions
What is Ours Privacy and who is it for?
Ours Privacy is a HIPAA-compliant customer data platform for healthcare marketers. It enables safe use of analytics and ads while protecting patient data. Designed for healthcare providers, pharma companies, and health tech startups needing compliant marketing solutions with integrations for Google Ads, Meta, and GA4.
How does Ours Privacy ensure HIPAA compliance for marketing?
The platform uses PHI stripping, signed BAAs with healthcare providers, and SOC 2 Type II certified infrastructure. It prevents sensitive patient data from reaching non-compliant tools while allowing marketers to run optimized campaigns through integrated platforms like Google Ads and Meta.
What makes Ours Privacy different from other marketing platforms?
Specialized for healthcare with built-in HIPAA safeguards, Ours Privacy offers rapid implementation (2-3 days) and default privacy settings. Unlike generic platforms, it combines PHI protection with marketing analytics, addressing unique compliance needs in healthcare advertising and patient data handling.
Can Ours Privacy integrate with existing marketing tools?
Yes, it connects with major platforms including Google Ads, Meta, and GA4. The system manages tags, strips PHI, and monitors events while maintaining compliance, allowing healthcare marketers to use familiar tools without risking patient data exposure.
Why is PHI stripping important for healthcare marketing?
PHI stripping removes identifiable patient data before processing, preventing HIPAA violations. Ours Privacy automates this process, enabling marketers to analyze trends and run ads without accessing sensitive information that could trigger compliance issues or legal penalties.
What certifications does Ours Privacy have for data security?
The platform holds SOC 2 Type II certification, confirming rigorous data protection standards. Combined with HIPAA compliance and US-hosted infrastructure, these credentials assure healthcare organizations their marketing data meets strict privacy and security requirements.
Sources
- oursprivacy.com — Company overview and product features
- techcrunch.com — Context on AI-driven workforce changes
- techcrunch.com — Industry-wide layoff trends
- techcrunch.com — AI skill shifts in the workforce