Parabola
Parabola, founded in 2015 and headquartered in San Francisco, builds an AI-powered workflow automation platform aimed at operations and finance teams.
Profile
Parabola lets operations and finance teams automate complex data workflows—like inventory reconciliation across multiple systems—using natural language prompts, with full auditability at each step.
Parabola, founded in 2015 and headquartered in San Francisco, builds an AI-powered workflow automation platform aimed at operations and finance teams. The company raised a $24 million Series B in June 2023 led by OpenView, with participation from Flexport, Matrix, Thrive, and others, bringing total disclosed funding to $34.2 million. Parabola’s product lets users describe messy, recurring processes in natural language, then executes them at scale across connected systems like Shopify, Cin7, and ShipHero, showing each step and maintaining an audit trail.
The platform targets inventory reconciliation, order management, and other back-office tasks that typically require manual spreadsheet work. As of mid-2025, Parabola claims over 30,000 agents running for customers including Flexport, WHOOP, Fabletics, SKIMS, On, Tecovas, Caraway, Spindrift, Rhone, Oura, and Uber Freight. The company has not disclosed revenue or headcount publicly, and no funding rounds beyond the 2023 Series B have been reported.
Parabola’s positioning as an AI agent for operators reflects a broader shift from no-code visual builders to conversational, agent-driven interfaces, but it faces competition from established automation platforms like Zapier, Make, and UiPath, as well as newer AI-native entrants. The company’s reliance on e-commerce and logistics customers creates sector concentration risk, and its long-term financial health remains opaque without public revenue figures.
Products by Parabola
Who buys this
- E-commerce and direct-to-consumer brands managing multi-system inventory and order data
- Logistics and freight companies needing to reconcile shipment and warehouse data
- Finance and operations teams in retail and consumer goods companies automating back-office reporting
- Mid-market and enterprise companies with recurring manual data processes across SaaS tools
Publicly disclosed clients
- Flexport
- WHOOP
- Fabletics
- SKIMS
- On
- Tecovas
- Caraway
- Spindrift
- Rhone
- Oura
- Uber Freight
Strengths and what to watch
Strengths
- Natural language interface lowers the barrier for non-technical operators to build complex automations without coding
- Audit trail and step-by-step transparency make workflows suitable for finance and compliance use cases
- Strong customer roster in e-commerce and logistics, with named brands like WHOOP, SKIMS, and Flexport providing social proof
Watch for
- No disclosed revenue or headcount since the 2023 Series B; financial trajectory is opaque and may signal slower growth or profitability challenges
- Heavy concentration in e-commerce and logistics customers creates vulnerability to sector downturns or shifts in platform integrations
- Competitive pressure from established automation platforms (Zapier, Make, UiPath) and emerging AI-native agents could erode differentiation
Key Information
- Industry
- Data Integration
- Founded
- 2015
- Headquarters
- San Francisco
Frequently Asked Questions
What is Parabola and how does it work?
Parabola is an AI-powered workflow automation platform for operations and finance teams. Users describe complex data processes in natural language, and Parabola executes them at scale across connected systems like Shopify and Cin7, with full auditability at each step.
Who are Parabola's main customers?
Parabola's customers include e-commerce and direct-to-consumer brands like WHOOP, SKIMS, Fabletics, and On, as well as logistics companies like Flexport and Uber Freight. These teams use Parabola to automate inventory reconciliation, order management, and back-office reporting across multiple systems.
What kind of tasks can Parabola automate?
Parabola automates messy, recurring data workflows such as inventory reconciliation across multiple systems, order management, and other back-office tasks that typically require manual spreadsheet work. It connects to platforms like Shopify, Cin7, and ShipHero to execute processes at scale.
How does Parabola's natural language interface work?
Parabola lets users describe their data workflows in natural language prompts, without needing coding skills. The platform then executes those processes across connected systems, showing each step and maintaining an audit trail, making it accessible for non-technical operators.
How much funding has Parabola raised?
Parabola has raised a total of $34.2 million in disclosed funding. This includes a $24 million Series B in June 2023 led by OpenView, with participation from Flexport, Matrix, and Thrive, as well as earlier seed and Series A rounds in 2018 and 2020.
How does Parabola compare to Zapier or Make?
Parabola competes with established automation platforms like Zapier, Make, and UiPath, but differentiates with a natural language interface and step-by-step audit trails suited for finance and compliance. However, it faces competitive pressure from these platforms and newer AI-native entrants.
Sources
- techcrunch.com — Series B funding of $24M led by OpenView, with Flexport as strategic investor; total funding to date; company focus on logistics and e-commerce
- parabola.io — Product description, AI agent interface, customer logos (Flexport, WHOOP, Fabletics, SKIMS, On, Tecovas, Caraway, Spindrift, Rhone, Oura, Uber Freight), claim of 30,000+ agents
- techcrunch.com — Series A funding of $8M in August 2020, focus on e-commerce
- techcrunch.com — Seed round of $2.2M in May 2018, origin story targeting Excel-heavy workflows