People Data Labs
People Data Labs (PDL) builds and sells structured datasets about people and companies, primarily for use in B2B software.
Profile
Sells structured data about people and companies to developers and data teams via APIs and data feeds.
People Data Labs (PDL) builds and sells structured datasets about people and companies, primarily for use in B2B software. Founded in 2015 as TalentIQ, the company was initially focused on technical recruiting data before broadening into sales, marketing, and investment research use cases. PDL's core products are a Person Data API, a Company Data API, and a Job Posting Data API (still in beta as of mid-2025).
Data is delivered via REST APIs, bulk license feeds, or through integrations with Snowflake, Databricks, Zapier, and Make. The company is headquartered in San Francisco, with a corporate office also listed in New York. As of early 2025, PDL reported approximately 90 employees and an estimated $18.7 million in annual revenue, according to ZoomInfo and PitchBook.
In August 2025, PDL announced a $45 million Series B round led by Craft Ventures and Flex Capital, stating plans to double headcount and expand into fintech identity use cases. The company lists S&P Global, Clay, Hire Ez, Anaconda, and Insight Partners as customers on its website. PDL operates in a competitive market alongside other people-data providers such as ZoomInfo, Lusha, and Apollo.io, and has historically faced scrutiny over data sourcing and compliance, though the company asserts its data is collected from public and licensed sources.
Products by People Data Labs
- J Job Posting Data API The Job Posting Data API by People Data Labs provides structured, validated job posting data scraped directly from Be the first to review →
- P Person Data API Person Data API by People Data Labs is a B2B data provider specializing in professional and company information, Be the first to review →
Who buys this
- HR technology platforms building talent sourcing and recruiting tools
- Sales and marketing teams using enrichment and lead generation software
- Investment research firms analyzing workforce trends and company headcounts
- Fraud detection and identity resolution teams in fintech
- Data science and engineering teams building internal data products
Publicly disclosed clients
- S&P Global
- Clay
- Hire Ez
- Anaconda
- Insight Partners
Strengths and what to watch
Strengths
- Offers multiple delivery methods (APIs, data feeds, Snowflake, Databricks) giving flexibility to different technical stacks
- Recently raised $45M Series B (August 2025) from Craft Ventures and Flex Capital, providing runway for product expansion and hiring
- Claims a differentiated company dataset with headcount insights, which is a common pain point for competitors
Watch for
- Data sourcing and privacy compliance remain a persistent risk; PDL has faced past scrutiny over how it collects and sells personal data
- Customer concentration risk: the company's website lists only a handful of named logos, and revenue estimates (~$18.7M) are modest relative to larger competitors like ZoomInfo
- Expansion into fintech identity is a strategic bet that may face regulatory hurdles and competition from specialized identity verification providers
Recent moves
Key Information
- Industry
- People/Entities
- Founded
- 2015
- Headquarters
- San Francisco
Frequently Asked Questions
What is People Data Labs and what do they do?
People Data Labs sells structured data about people and companies to developers and data teams. Their products include a Person Data API, Company Data API, and a Job Posting Data API, delivered via REST APIs, bulk feeds, or integrations with Snowflake and Databricks.
How does People Data Labs deliver its data?
PDL offers multiple delivery methods: REST APIs for real-time access, bulk license feeds for large datasets, and integrations with platforms like Snowflake, Databricks, Zapier, and Make. This flexibility supports various technical stacks and use cases.
Who are the main customers of People Data Labs?
PDL serves HR tech platforms, sales and marketing teams, investment research firms, fraud detection teams in fintech, and data science teams. Notable customers include S&P Global, Clay, Hire Ez, Anaconda, and Insight Partners.
What recent funding has People Data Labs raised?
In August 2025, People Data Labs announced a $45 million Series B round led by Craft Ventures and Flex Capital. The company plans to double its headcount and expand into fintech identity use cases with the new funding.
How does People Data Labs compare to competitors like ZoomInfo?
PDL competes with ZoomInfo, Lusha, and Apollo.io. While ZoomInfo has larger revenue, PDL differentiates with a company dataset offering headcount insights and multiple delivery methods. PDL's estimated $18.7 million revenue is modest relative to larger rivals.
Is People Data Labs compliant with data privacy regulations?
PDL states its data is collected from public and licensed sources, but has faced past scrutiny over data sourcing and privacy compliance. The company's expansion into fintech identity may face additional regulatory hurdles.
Sources
- www.peopledatalabs.com — Product offerings, customer logos, delivery methods, and use cases
- www.peopledatalabs.com — $45M Series B announcement, headcount of 80 at time of funding, plans to double staff and enter fintech
- www.zoominfo.com — Revenue estimate of $18.7M, employee count 51-200, headquarters in San Francisco
- pitchbook.com — Employee count of 90 as of 2025, funding history from seed to Series B, former name TalentIQ