Percy
Percy.ai, originally founded as Buyside, is a Nashville-based data analytics and marketing firm specializing in the real estate and mortgage sectors.
Profile
Uses behavioral data to help real estate agents and mortgage lenders identify and act on sales opportunities.
Percy.ai, originally founded as Buyside, is a Nashville-based data analytics and marketing firm specializing in the real estate and mortgage sectors. The company aggregates consumer behavioral data during pre-buying and pre-selling activities to provide actionable insights for brokers and agents. Its platform aims to drive more transactions by identifying untapped opportunities and facilitating client engagement.
Percy.ai has partnered with over 150 large real estate brokerages, collectively representing more than 250,000 agents. The company rebranded in May 2022 alongside a $10 million equity funding round and a strategic partnership with Black Knight, a major player in mortgage technology. Under CEO Charles Williams, Percy.ai has expanded its executive team, including hiring Michael Graham as CFO and COO, and Matt Woolley as Chief Revenue Officer.
The firm claims to have engaged 1.2 million homeowners, uncovering $1.14 trillion in potential listing volume and generating $564 million in agent commissions. Its 11% conversion rate to closed transactions is a key selling point for clients.
Who buys this
- Real estate brokerages seeking to increase inventory opportunities
- Individual real estate agents aiming to generate listings
- Mortgage lenders looking to build relationships with real estate agents
- Homeowners monitoring their property's financial health
Publicly disclosed clients
- HUNT Real Estate & HUNT Mortgage Corp.
- Howard Hanna Real Estate & Mortgage
- Leading Real Estate Companies Of The World
Strengths and what to watch
Strengths
- Proprietary behavioral data aggregation with claimed $1.14 trillion in identified listing volume
- High conversion rates (11% to closed transactions) cited by enterprise clients
- Strategic partnership with Black Knight for expanded data capabilities
Watch for
- Heavy reliance on real estate market health - downturns could impact adoption
- Growing competition in proptech data analytics space
- Scalability challenges as client base expands from 150 to targeted 1,500+ enterprises
Key Information
- Founded
- 2010
- Headquarters
- Nashville
Frequently Asked Questions
What is Percy.ai and how does it work?
Percy.ai is a data analytics platform for real estate professionals. It aggregates consumer behavioral data during pre-buying activities to identify sales opportunities. The platform helps agents and lenders uncover potential listings and engage clients, claiming to have identified $1.14 trillion in listing volume across 1.2 million homeowners.
How does Percy.ai help real estate agents?
Percy.ai provides agents with behavioral insights on potential sellers, helping them identify untapped listing opportunities. The platform claims an 11% conversion rate to closed transactions, having generated $564 million in commissions for agents working with its 150+ partnered brokerages representing 250,000 professionals.
Who are Percy.ai's main clients?
Percy.ai serves large real estate brokerages, individual agents, and mortgage lenders. Notable clients include HUNT Real Estate, Howard Hanna, and Leading Real Estate Companies Of The World. The platform focuses on helping these groups identify listings and build client relationships through behavioral data analysis.
What makes Percy.ai different from other real estate tech?
Percy.ai differentiates through its proprietary behavioral data aggregation and strategic partnership with Black Knight. The platform claims $1.14 trillion in identified listing volume and maintains an 11% conversion rate, backed by partnerships with 150+ brokerages and a $10 million funding round in 2022.
How accurate is Percy.ai's data for finding home sellers?
Percy.ai reports an 11% conversion rate from identified opportunities to closed transactions. The platform has engaged 1.2 million homeowners, uncovering $1.14 trillion in potential listing volume. These metrics are cited by enterprise clients as key value propositions when evaluating the platform's effectiveness.
What challenges does Percy.ai face in the market?
Percy.ai faces market dependence on real estate health, with downturns potentially impacting adoption. The proptech analytics space is becoming increasingly competitive, while scaling from 150 to 1,500+ enterprise clients presents operational challenges despite its $10 million funding and Black Knight partnership.