Proof-of-Performance
Proof of Performance Data Services is a Noida-based IT company founded in 2010, specializing in data-driven solutions for India's outdoor advertising industry.
Profile
Provides data services to measure and optimize outdoor advertising campaigns in India.
Proof of Performance Data Services is a Noida-based IT company founded in 2010, specializing in data-driven solutions for India's outdoor advertising industry. With $14.5M in revenue and 37 employees as of 2026, the company addresses the fragmentation and lack of accountability in India's digital out-of-home (DOOH) advertising market, projected to grow from ₹2,300Cr to ₹5,000Cr by 2030. Their services enable media planners and brand managers to monitor outdoor campaigns using a blend of physical audits and technology.
While the company operates in a niche segment, its focus on performance validation comes as India's advertising industry grows—print ad space alone increased 21% from 2021 to 2025. Recent industry reports highlight challenges like AI-driven signal noise and disconnected tools in performance marketing, which could create opportunities for Proof of Performance's verification-focused approach. However, the company remains small compared to global marketing analytics players, with no disclosed funding rounds or major partnerships.
Who buys this
- Media planning agencies managing outdoor ad placements
- Brand managers at consumer goods companies
- Digital out-of-home (DOOH) advertising networks
- Retail chains using location-based advertising
- Municipal bodies regulating outdoor media
Strengths and what to watch
Strengths
- Niche focus on India's growing DOOH market, which lacks standardized measurement tools
- Combines physical audits with tech for campaign verification—rare in emerging markets
- Revenue growth aligns with India's 21% increase in print ad space (2021-2025)
Watch for
- Heavy reliance on India's advertising sector, where digital channels dominate growth
- No disclosed funding or partnerships to scale beyond current $14.5M revenue
- Potential competition from global martech players entering India's DOOH space
Key Information
- Founded
- 2010
- Headquarters
- Noida, India
Frequently Asked Questions
What does Proof of Performance Data Services do?
Proof of Performance provides data-driven solutions to measure and optimize outdoor advertising campaigns in India. Founded in 2010, the Noida-based company combines physical audits with technology to verify ad placements, addressing the lack of standardized measurement in India's growing digital out-of-home (DOOH) market.
How big is India's digital out-of-home advertising market?
India's DOOH advertising market is projected to grow from ₹2,300 crore to ₹5,000 crore by 2030. This expansion, alongside a 21% increase in print ad space (2021-2025), creates demand for verification services like those offered by Proof of Performance.
Who uses Proof of Performance's services?
Primary customers include media planning agencies, brand managers at consumer goods companies, DOOH networks, retail chains using location-based ads, and municipal bodies regulating outdoor media. These groups need verified data on campaign execution in India's fragmented outdoor advertising market.
How does Proof of Performance verify outdoor ads?
The company blends physical audits with technological verification—a rare approach in emerging markets. This hybrid method helps media planners and brands confirm actual ad placements across India's outdoor advertising landscape, where standardization is lacking.
What are the challenges for Proof of Performance?
Key challenges include reliance on India's ad sector (where digital channels dominate), no disclosed funding to scale beyond current $14.5M revenue, and potential competition from global martech players entering India's DOOH space.
How does Proof of Performance compare to global adtech firms?
With 37 employees and $14.5M revenue (2026), Proof of Performance remains niche compared to global players. Its differentiation lies in localized DOOH verification for India's market, though lack of partnerships or funding may limit expansion against international competitors.
Sources
- www.thecompanycheck.com — Company founding (2010), location (Noida), and active status
- rocketreach.co — $14.5M revenue and 37 employees as of 2026
- www.linkedin.com — India's DOOH market growth projection to ₹5,000Cr by 2030
- www.linkedin.com — 21% growth in India's print ad space (2021-2025)