Prophecy
Prophecy is a data preparation and analysis software company founded in 2017 and headquartered in the United States.
Profile
Prophecy sells an AI-powered, low-code platform that generates data preparation and analysis workflows from natural language prompts, running on cloud data platforms like Databricks, Snowflake, and BigQuery.
Prophecy is a data preparation and analysis software company founded in 2017 and headquartered in the United States. The company markets an AI-native, low-code platform that generates data workflows from natural language prompts, targeting business users who are not professional programmers. Prophecy's platform runs on cloud data platforms such as Databricks, Snowflake, and BigQuery, and outputs visual workflows that users can inspect and modify.
The company claims its product can replace tools like Alteryx by offering AI-generated data pipelines with enterprise governance and cloud scale. As of mid-2026, Prophecy's financial position is precarious. The company's half-year results for the period ended 31 December 2025, filed by the Australian-listed entity Prophecy International Holdings Limited (ASX ticker not disclosed in dossier), show revenue of $9.66 million, a 17% decline from $11.60 million in the prior-year period.
The company reported a loss before tax of $5.65 million, more than triple the $1.66 million loss in the same period a year earlier. Cash reserves fell to $2.6 million from $9.1 million. Net tangible assets were negative $8.5 million.
The company's primary products are Emite, a SaaS analytics platform for customer experience data, and Snare, a cybersecurity log management product. The AI-native data preparation product appears to be a newer offering. Prophecy's customer base is concentrated in regulated industries including banking, finance, energy, oil and gas, healthcare, retail, and government.
The company sells both direct and through channel partners. In May 2026, a separate entity, Prophecy DeFi Inc., was under a cease trade order from the Ontario Securities Commission for failing to file annual financial statements. The relationship between Prophecy (the data prep company) and Prophecy DeFi is not clearly established in the dossier, but the financial filings for Prophecy International Holdings show a company under significant financial strain with declining revenue, mounting losses, and a shrinking cash position.
Who buys this
- Large enterprises in regulated industries (banking, finance, energy, oil & gas)
- Government agencies (state, federal, military, defense)
- Healthcare and retail organizations
- Technology companies
Strengths and what to watch
Strengths
- AI-native approach generates data pipelines from natural language, lowering the barrier for non-technical business users.
- Visual workflow output allows users to inspect, validate, and refine AI-generated transformations, addressing trust concerns.
- Runs on major cloud data platforms (Databricks, Snowflake, BigQuery), leveraging existing enterprise infrastructure and governance.
Watch for
- Revenue declined 17% year-over-year to $9.66 million (H1 FY2026), with losses tripling to $5.65 million and cash reserves falling to $2.6 million.
- Net tangible assets were negative $8.5 million as of December 2025, indicating the company is burning through capital rapidly.
- A separate entity, Prophecy DeFi Inc., was placed under a cease trade order by the Ontario Securities Commission in May 2026 for failing to file annual financial statements, creating brand confusion and potential governance concerns.
Recent moves
Key Information
- Industry
- ETL/ELT/Data Transformation
- Founded
- 2017
- Headquarters
- United States
Frequently Asked Questions
What is Prophecy and what does its platform do?
Prophecy is a data preparation and analysis software company founded in 2017. Its AI-native, low-code platform generates data workflows from natural language prompts, allowing non-technical business users to create pipelines on cloud platforms like Databricks, Snowflake, and BigQuery.
How does Prophecy's AI data pipeline generation work?
Users describe their data task in natural language, and Prophecy's AI generates a visual workflow. Users can then inspect, validate, and modify the AI-produced transformations. This approach lowers the barrier for business users who are not professional programmers.
Which cloud data platforms does Prophecy support?
Prophecy runs on major cloud data platforms including Databricks, Snowflake, and BigQuery. This integration allows enterprises to leverage their existing infrastructure and governance while using Prophecy's AI-generated data pipelines.
What are Prophecy's financial results for the first half of fiscal 2026?
For the half-year ended 31 December 2025, Prophecy reported revenue of $9.66 million, a 17% decline from $11.60 million a year earlier. The company posted a loss before tax of $5.65 million, more than triple the prior-year loss of $1.66 million.
Is Prophecy a replacement for Alteryx?
Prophecy claims its AI-native platform can replace tools like Alteryx by offering AI-generated data pipelines with enterprise governance and cloud scale. It targets business users who want to create data workflows without writing code, running on platforms like Databricks and Snowflake.
What industries does Prophecy serve and how does it sell?
Prophecy's customer base is concentrated in regulated industries such as banking, finance, energy, oil and gas, healthcare, retail, and government. The company sells both directly and through channel partners.
Sources
- www.prophecy.io — Company product description, AI-native data preparation platform, free tier availability, and enterprise Express program.
- www.prophecyinternational.com — Half-year financial results for period ended 31 December 2025: revenue $9.66M (down 17%), loss before tax $5.65M, cash $2.6M, negative net tangible assets.
- finance.yahoo.com — Prophecy DeFi Inc. cease trade order from Ontario Securities Commission for failure to file annual financial statements.
- www.youtube.com — Prophecy co-founder demo of Agentic AI product, showing natural language to workflow generation on Databricks.