Pyramid Analytics
Pyramid Analytics, founded in 2009 and headquartered in the Netherlands, is an enterprise analytics and business intelligence software company.
Profile
Pyramid Analytics sells a software platform that lets companies prepare, analyze, and visualize data from many sources without writing code, using AI to help generate insights and reports.
Pyramid Analytics, founded in 2009 and headquartered in the Netherlands, is an enterprise analytics and business intelligence software company. The company develops a unified decision intelligence platform that combines data preparation, business analytics, and data science into a single, no-code environment. Its platform is designed to connect directly to over 250 data sources without requiring data extraction, and includes built-in AI and machine learning capabilities for tasks such as data wrangling, automated insight generation, and natural-language querying (marketed as GenBI).
Pyramid Analytics has raised over $250 million in total funding, including a $120 million Series E round in May 2022 led by H.I.G. Growth Partners, and a $50 million financing from BlackRock in November 2024. In February 2026, ServiceNow announced its acquisition of Pyramid Analytics for an undisclosed sum, a move intended to expand ServiceNow's data-driven AI capabilities.
The company has been recognized as a Visionary in the 2025 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms and ranked first for Metrics Creation and Data Storytelling use cases in the 2025 Gartner Critical Capabilities report. Its customer base includes organizations such as the FDA, Hallmark, Deloitte, Volkswagen, ABB, and Liberty London. Pyramid Analytics does not publish pricing; deployments are quote-based, with estimated annual costs ranging from $130,000 for small managed hosting setups to over $275,000 for large private cloud installations, according to third-party analysis.
The company has expanded its presence in Japan through strategic partnerships announced in mid-2025. The acquisition by ServiceNow marks a significant strategic shift, integrating Pyramid's technology into a larger platform ecosystem.
Who buys this
- Large enterprises with complex data environments and multiple data sources
- Mid-market organizations seeking a unified analytics platform to replace multiple point solutions
- Government and regulatory agencies requiring governed self-service analytics
- Retail and consumer goods companies needing inventory and sales performance dashboards
- Manufacturing and industrial firms using operational data for decision-making
Publicly disclosed clients
- FDA
- Hallmark
- Deloitte
- Volkswagen
- ABB
- Liberty London
Strengths and what to watch
Strengths
- Unified platform combining data prep, analytics, and data science in a single no-code environment, reducing the need for multiple tools and specialized skills
- Direct query architecture that connects to over 250 data sources without requiring data extraction or duplication, improving performance and governance
- Strong analyst recognition, including being named a Visionary in the 2025 Gartner Magic Quadrant for ABI Platforms and ranking first in multiple use cases in the 2025 Gartner Critical Capabilities report
Watch for
- Acquisition integration risk: ServiceNow's acquisition in February 2026 could lead to product roadmap changes, leadership turnover, or shifts in go-to-market strategy that may affect existing customers and partners
- Opaque pricing model: Pyramid does not publish pricing, requiring a sales engagement to obtain quotes; third-party analysis suggests total cost of ownership can be 2.5-3.8 times annual licensing in the first year, and hidden costs for connectors, support, and infrastructure can add 13-46% beyond initial estimates
- Competitive pressure from larger, more transparently-priced platforms such as Microsoft Power BI, Tableau, and Qlik, which have broader market share and more established partner ecosystems
Recent moves
Key Information
- Industry
- Data Analyst Platforms
- Founded
- 2009
- Employees
- 200
- Headquarters
- Netherlands
Frequently Asked Questions
What is Pyramid Analytics?
Pyramid Analytics is an enterprise analytics and business intelligence software company founded in 2009 and based in the Netherlands. It offers a unified no-code platform for data preparation, analysis, visualization, and AI-driven insights, connecting directly to over 250 data sources.
What does Pyramid Analytics software do?
Pyramid Analytics provides a single platform for data preparation, business analytics, and data science without coding. It includes AI for automated insight generation, natural-language querying called GenBI, and direct connections to over 250 data sources, helping companies analyze and visualize data efficiently.
How much does Pyramid Analytics cost?
Pyramid Analytics does not publish pricing; deployments are quote-based. Third-party analysis estimates annual costs from $130,000 for small managed hosting setups to over $275,000 for large private cloud installations. Hidden costs for connectors, support, and infrastructure can add 13-46% beyond initial estimates.
Who are Pyramid Analytics customers?
Pyramid Analytics serves large enterprises, mid-market organizations, and government agencies. Notable customers include the FDA, Hallmark, Deloitte, Volkswagen, ABB, and Liberty London. These organizations use the platform for governed self-service analytics and operational decision-making across industries like retail, manufacturing, and regulatory compliance.
Is Pyramid Analytics being acquired by ServiceNow?
Yes, in February 2026, ServiceNow announced its acquisition of Pyramid Analytics for an undisclosed sum. The move aims to expand ServiceNow's data-driven AI capabilities. This acquisition could lead to product roadmap changes and shifts in go-to-market strategy that may affect existing customers and partners.
What is Pyramid Analytics Gartner recognition?
Pyramid Analytics was named a Visionary in the 2025 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms. It also ranked first for Metrics Creation and Data Storytelling use cases in the 2025 Gartner Critical Capabilities report, highlighting its strengths in unified analytics and AI-driven insights.
Sources
- www.pyramidanalytics.com — Company overview, product description, customer logos, and acquisition announcement
- www.pyramidanalytics.com — Details of $50 million financing from BlackRock in November 2024, customer mentions (FDA, Hallmark, Deloitte, Volkswagen, ABB)
- www.pyramidanalytics.com — Details of $120 million Series E funding round in May 2022, total funding over $200 million, investor list, customer story (Liberty London)
- www.servicenow.com — ServiceNow acquisition announcement in February 2026
- checkthat.ai — Third-party pricing analysis, estimated cost ranges, deployment options, and hidden cost warnings
- www.pyramidanalytics.com — Gartner Magic Quadrant and Critical Capabilities rankings, BARC survey results