Rebax
Rebax is a real estate technology platform that emerged as part of the merger between RE/MAX Holdings and The Real Brokerage Inc., announced in April 2026.
Profile
Provides a technology-enabled global real estate platform for agents and brokers.
Rebax is a real estate technology platform that emerged as part of the merger between RE/MAX Holdings and The Real Brokerage Inc., announced in April 2026. The merger, expected to close in the second half of 2026, aims to create a unified global real estate platform under the name Real REMAX Group. RE/MAX Holdings, founded in 1973, has long been a dominant player in real estate franchising, with a network of 149,192 agents as of Q1 2026.
However, the company has faced declining revenue in recent years, with Q1 2026 revenue down 5.7% year-over-year to $70.2 million and a net loss of $9.7 million. The merger with Real Brokerage is seen as a strategic move to combine RE/MAX's extensive franchise network with Real's tech-driven brokerage model. The new entity will focus on integrating technology to streamline operations for agents, including tools for lead generation, transaction management, and referral systems. The merger comes at a time when the real estate industry is grappling with declining agent counts in the U.S. and Canada, though RE/MAX has seen growth in international markets.
Who buys this
- Real estate agents seeking franchise opportunities
- Brokerages looking for technology solutions
- Homebuyers and sellers using agent services
- International real estate markets expanding operations
Strengths and what to watch
Strengths
- Global agent network of 149,192 agents as of Q1 2026
- Established brand recognition in real estate franchising
- Strategic merger with Real Brokerage to enhance tech capabilities
Watch for
- Declining U.S. and Canada agent count (down 2.3% in Q1 2026)
- Revenue decline (5.7% drop in Q1 2026 year-over-year)
- Integration risks from merger with Real Brokerage
Recent moves
Key Information
- Founded
- 1973
- Headquarters
- Denver
Frequently Asked Questions
What is Rebax in real estate?
Rebax is a technology platform created through the merger of RE/MAX Holdings and The Real Brokerage. Announced in April 2026, it combines RE/MAX's global franchise network with Real's tech-driven brokerage model to offer agents tools for lead generation, transactions, and referrals.
Why did RE/MAX merge with Real Brokerage?
RE/MAX merged with Real Brokerage to address declining revenue and agent counts in North America. The merger, expected to close in late 2026, aims to combine RE/MAX's 149,192-agent network with Real's technology platform, creating a more competitive global real estate service under Real REMAX Group.
What technology does Rebax offer agents?
Rebax provides agents with integrated technology for lead generation, transaction management, and referral systems. These tools aim to streamline operations as part of the merged Real REMAX Group platform, addressing industry challenges through tech-enhanced brokerage services for RE/MAX's global network.
How big is RE/MAX's agent network?
As of Q1 2026, RE/MAX Holdings reported 149,192 agents globally. While experiencing a 2.3% decline in U.S. and Canada agent counts, the company has seen growth in international markets, making its network a key asset in the Rebax merger with Real Brokerage.
Is RE/MAX losing money?
RE/MAX reported a 5.7% year-over-year revenue decline to $70.2 million in Q1 2026, with a $9.7 million net loss. These financial challenges contributed to the strategic merger with Real Brokerage to create Rebax, combining franchise strength with technology solutions.
When will the RE/MAX and Real Brokerage merger complete?
The RE/MAX Holdings and Real Brokerage merger was announced in April 2026, with expected completion in the second half of 2026. The combined entity will operate as Real REMAX Group, integrating RE/MAX's franchise network with Real's technology platform under the Rebax brand.
Sources
- www.prnewswire.com — Q1 2026 financial results and merger announcement
- www.prnewswire.com — 2025 full-year financial performance
- www.prnewswire.com — Q2 2025 financial results
- www.prnewswire.com — Q1 2025 financial results