Referaly
Referaly is an Estonian-registered referral management platform founded by Arnaud Attencia in 2026, born from his firsthand frustrations as a mortgage broker struggling to track referral partnerships.
Profile
Helps professionals track and reward referrals from their business network.
Referaly is an Estonian-registered referral management platform founded by Arnaud Attencia in 2026, born from his firsthand frustrations as a mortgage broker struggling to track referral partnerships. The company operates with a lean structure (registered capital of 1 EUR) from its Tallinn headquarters, serving over 2,000 professionals primarily in real estate, financial services, and legal sectors. Its core offering helps users structure, track, and incentivize business referrals through a combination of digital tools and physical NFC cards.
The platform claims to have facilitated 10,000+ referrals with a 4.9/5 user rating. Recent developments include the launch of NFC business cards (priced at €60 excl. VAT or bundled with annual plans) that enable contactless profile sharing and referral initiation.
While financials remain undisclosed, the company's focus on high-touch service industries with established referral cultures—particularly in European markets—positions it as a niche player in the partner relationship management space. What stands out in 2026 is its hybrid approach combining digital tracking with tactile networking tools, though reliance on a single founder and limited public funding history raise questions about scalability.
Who buys this
- Real estate agents and agencies
- Mortgage brokers and financial advisors
- Legal service providers
- Wealth management firms
- Insurance professionals
Publicly disclosed clients
- Sylvanie Le Cozic (Keller Williams France)
- Clément Lauwaert (Lümia Communication Agency)
- Aristide Le Piver (Atlas Immobilier)
Strengths and what to watch
Strengths
- NFC card integration bridges digital tracking with physical networking events
- Industry-specific commission rate guidance based on real platform data
- Founder's operational experience in referral-heavy financial services
Watch for
- Single-founder leadership with no disclosed executive team beyond Arnaud Attencia
- Estonian registration but primarily French-language case studies suggesting market concentration
- No disclosed funding rounds or revenue figures as of 2026
Recent moves
Key Information
- Founded
- 2026
- Headquarters
- Tallinn, Estonia
Frequently Asked Questions
What is Referaly and what does it do?
Referaly is an Estonian referral management platform helping professionals track and incentivize business referrals. Founded in 2026 by a mortgage broker, it combines digital tools with physical NFC cards to streamline partner networks, primarily serving real estate, finance, and legal sectors with 2,000+ users and 10,000+ referrals tracked.
How does Referaly's NFC card work for referrals?
Referaly's €60 NFC cards enable contactless sharing of professional profiles and instant referral initiation. The cards integrate with their digital platform, bridging offline networking events with online tracking—particularly useful for real estate and financial service professionals who frequently exchange physical business cards at industry events.
Which industries benefit most from Referaly?
Referaly primarily serves referral-heavy industries: real estate agents, mortgage brokers, financial advisors, legal service providers, and insurance professionals. Its tools address these sectors' specific needs, like tracking commission-based partnerships and providing industry benchmarks for referral rates.
What makes Referaly different from other referral platforms?
Referaly stands out by combining digital referral tracking with tactile NFC cards—a hybrid approach for professionals who network both online and offline. The platform also provides industry-specific commission rate guidance based on actual user data from its 2,000+ professional user base.
Who founded Referaly and why?
Arnaud Attencia launched Referaly in 2026 after experiencing referral tracking challenges as a mortgage broker. His operational background in financial services shaped the platform's focus on high-touch industries with established referral cultures, though the company remains lean with single-founder leadership.
Where is Referaly available and what languages does it support?
Headquartered in Tallinn, Estonia, Referaly primarily serves European markets with strong French-language adoption, evidenced by its case studies. The platform caters to professionals in regions with active referral cultures, particularly in real estate and financial services networks across Europe.
Sources
- www.referaly.fr — Company registration details and leadership structure
- www.referaly.fr — Client case studies and user metrics
- www.referaly.fr — Product specifications for NFC cards
- www.referaly.fr — Industry benchmarking methodology