Retail Velocity (Vendor Managed Technologies, Inc.)

Retail Velocity, founded in the mid-1990s as Vendor Managed Technologies, Inc., specializes in retail data collection, analytics, and intelligence solutions for the consumer packaged goods (CPG) industry.

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Retail Velocity provides a platform that collects, cleans, and analyzes retail data to help brands make smarter sales, marketing, and supply chain decisions.

Retail Velocity, founded in the mid-1990s as Vendor Managed Technologies, Inc., specializes in retail data collection, analytics, and intelligence solutions for the consumer packaged goods (CPG) industry. Headquartered in Ann Arbor, Michigan, the company has evolved into a key player in retail data analytics, serving brands across various sectors. Retail Velocity’s flagship product, VELOCITY®, is a retail data platform that integrates and harmonizes disparate data sources to provide actionable insights at the SKU and store level.

The platform supports over 625 retailer and distributor data adaptors, enabling seamless data collection from various vendor portals and retail data sources. Recent developments include the appointment of Evan O’Jack as President in February 2026, signaling a focus on strengthening client relationships and advancing the VELOCITY® platform. The company has demonstrated success in driving measurable outcomes for clients, such as reducing out-of-stocks and optimizing inventory management. However, Retail Velocity faces challenges in maintaining its competitive edge as the retail analytics landscape rapidly evolves, with increasing pressure to deliver faster, AI-powered insights.

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Who buys this

  • Consumer packaged goods (CPG) manufacturers
  • Emerging brands scaling their retail operations
  • Global apparel companies
  • Food and beverage companies
  • Retailers seeking data-driven insights

Strengths and what to watch

Strengths

  • VELOCITY® platform integrates over 625 retailer and distributor data adaptors, ensuring comprehensive data coverage.
  • Proven ability to deliver actionable insights at the SKU and store level, driving measurable sales increases.
  • Strong focus on AI-powered analytics, enabling faster decision-making for clients.

Watch for

  • Increasing competition in the retail analytics space, particularly from AI-driven platforms.
  • Potential challenges in scaling the VELOCITY® platform to meet the demands of omnichannel retail.
  • Leadership transition risks following the appointment of a new President in 2026.

Recent moves

Key Information

Founded
1994
Headquarters
Ann Arbor, Michigan

Frequently Asked Questions

What does Retail Velocity do?

Retail Velocity provides a retail data platform that collects, cleans, and analyzes retail data to help brands optimize sales, marketing, and supply chains. Their VELOCITY® platform integrates data from 625+ retailer and distributor sources, delivering SKU and store-level insights for CPG companies.

How does Retail Velocity's platform help CPG brands?

The VELOCITY® platform helps consumer packaged goods brands by harmonizing disparate retail data sources, providing actionable insights to reduce out-of-stocks, optimize inventory, and drive sales. It supports emerging and established brands across food, beverage, apparel, and other retail sectors.

What makes Retail Velocity different from other retail analytics platforms?

Retail Velocity stands out with 625+ pre-built retailer data adaptors in its VELOCITY® platform, enabling comprehensive data integration without custom coding. The platform specializes in SKU and store-level insights, with proven results in inventory optimization and sales growth for CPG clients.

Who is the president of Retail Velocity?

Evan O'Jack was appointed President of Retail Velocity in February 2026, signaling a strategic focus on strengthening client relationships and advancing the company's VELOCITY® platform capabilities in the competitive retail analytics market.

How is AI used in Retail Velocity's platform?

Retail Velocity incorporates AI in its VELOCITY® platform to deliver faster insights for inventory management, demand forecasting, and sales optimization. The system analyzes patterns across integrated retail data sources to help brands make data-driven decisions with greater speed and accuracy.

What types of companies use Retail Velocity?

Retail Velocity serves CPG manufacturers, emerging brands scaling retail operations, global apparel companies, and food/beverage brands. Their clients range from established enterprises to growing businesses needing actionable retail data insights across sales, marketing, and supply chain functions.

Sources

  1. blog.retailvelocity.com — Appointment of Evan O'Jack as President in February 2026.
  2. www.retailvelocity.com — Description of the VELOCITY® platform and its capabilities.
  3. blog.retailvelocity.com — Insights into AI-powered retail intelligence trends in 2026.
  4. www.retailvelocity.com — Client success stories highlighting measurable outcomes driven by VELOCITY®.