RetailNext
RetailNext, founded in 2007 by Alexei Agratchev and Marlie Liu, is a retail analytics company headquartered in Campbell, California.
Profile
They provide analytics tools that help physical retailers understand and optimize customer behavior in stores.
RetailNext, founded in 2007 by Alexei Agratchev and Marlie Liu, is a retail analytics company headquartered in Campbell, California. The company specializes in providing brick-and-mortar retailers with e-commerce-style shopper analytics through its centralized SaaS platform. RetailNext’s technology automatically collects and analyzes shopper behavior data, offering insights to improve the in-store experience in real-time.
The company has grown significantly since its inception, deploying its proprietary AI sensors in over 100,000 installations worldwide and serving more than 450 customers across 95 countries. RetailNext’s customer base includes prominent brands such as Macy’s, The Estée Lauder Companies, and Calvin Klein. In 2025, RetailNext received a growth investment from Battery Ventures, aimed at accelerating its M&A activities and product innovation.
The company has also been recognized for its data security, achieving SOC 2 Type II compliance, and won the VIP Award for Best Retail Insights in 2025. Despite its successes, RetailNext operates in a competitive and rapidly evolving retail tech landscape, where underinvestment in innovation poses a significant challenge. The company’s ability to maintain its leadership position will depend on its capacity to adapt to market changes and continue delivering value to its diverse clientele.
Who buys this
- Large retail chains
- Luxury brands
- Department stores
- Specialty retailers
- Health and wellness retailers
Publicly disclosed clients
- Macy’s
- The Estée Lauder Companies
- Calvin Klein
- Ulta
- Bloomingdale’s
Strengths and what to watch
Strengths
- Deployed in over 100,000 AI sensor installations globally
- SOC 2 Type II compliance ensures robust data security
- Strong customer base with over 450 retailers in 95 countries
Watch for
- Potential underinvestment in retail tech innovation sector-wide
- High competition in the retail analytics market
- Dependence on large retail chains for revenue
Recent moves
Key Information
- Founded
- 2007
- Headquarters
- Campbell, California
Frequently Asked Questions
What does RetailNext do?
RetailNext provides analytics tools for physical retailers to understand and optimize customer behavior in stores. Founded in 2007, it offers a SaaS platform that collects and analyzes shopper data, helping retailers improve the in-store experience in real-time.
How does RetailNext’s technology work?
RetailNext uses proprietary AI sensors to automatically collect shopper behavior data. Its centralized SaaS platform analyzes this data, offering insights to optimize the in-store experience. The technology is deployed in over 100,000 installations globally.
Who are RetailNext’s customers?
RetailNext serves over 450 customers across 95 countries, including large retail chains, luxury brands, and department stores. Notable clients include Macy’s, The Estée Lauder Companies, Calvin Klein, Ulta, and Bloomingdale’s.
What are RetailNext’s strengths?
RetailNext’s strengths include global deployment of over 100,000 AI sensors, SOC 2 Type II compliance for data security, and a diverse customer base of 450+ retailers in 95 countries. These factors position it as a leader in retail analytics.
What challenges does RetailNext face?
RetailNext faces challenges such as potential underinvestment in retail tech innovation, high competition in the analytics market, and dependence on large retail chains for revenue. Adapting to market changes is crucial for maintaining its leadership position.
What recent achievements has RetailNext made?
In 2025, RetailNext received a growth investment from Battery Ventures to accelerate M&A and product innovation. It also won the VIP Award for Best Retail Insights and achieved SOC 2 Type II compliance, reinforcing its commitment to data security.
Sources
- retailnext.net — Growth investment from Battery Ventures
- vendorsinpartnership.com — VIP Award for Best Retail Insights 2025
- retailnext.net — CEO message on growth investment
- retailnext.net — Case studies on RetailNext’s impact