RightSpend (formally Beekman Associates)
RightSpend, formerly known as Beekman Associates, is a marketing procurement platform that helps companies optimize their marketing spend through data-driven insights.
Profile
Provides software to help companies manage and optimize their marketing agency spending.
RightSpend, formerly known as Beekman Associates, is a marketing procurement platform that helps companies optimize their marketing spend through data-driven insights. The company recently reported Q2 2026 revenue of $812 million, reflecting 11% year-over-year growth, indicating strong traction in its niche. RightSpend's platform provides benchmarking analytics, agency evaluation tools, and procurement solutions tailored for marketing teams.
Its case studies highlight collaborations with global tech firms, financial services companies, and consumer brands, suggesting a focus on enterprise clients with complex marketing budgets. The company claims clients save an average of 20% on marketing spend, though this figure likely varies by industry and procurement maturity. RightSpend operates in a competitive space alongside legacy procurement software providers, differentiating with marketing-specific benchmarks and workflows. Its recent growth suggests increasing adoption of specialized procurement tools in marketing departments, though the long-term sustainability of its pricing models remains untested at scale.
Who buys this
- Global enterprises with large marketing budgets
- Financial services firms managing multi-agency rosters
- Pharmaceutical companies with regulated marketing spend
- Consumer packaged goods (CPG) brands
- Automotive companies with complex agency networks
Strengths and what to watch
Strengths
- Claims 20% average savings for clients based on case studies
- Specialized focus on marketing procurement rather than general spend
- Published benchmarks across multiple industries including tech and pharma
Watch for
- Reliance on self-reported savings metrics without independent verification
- Potential client concentration risk given enterprise focus
- Competition from broader procurement platforms adding marketing modules
Recent moves
Key Information
- Founded
- 2001
- Headquarters
- New York, New York
Frequently Asked Questions
What does RightSpend software do?
RightSpend provides procurement software specializing in marketing spend optimization. Its platform offers benchmarking analytics, agency evaluation tools, and procurement solutions tailored for marketing teams. The company reports clients achieve average 20% savings on marketing spend through data-driven insights and workflow automation for enterprise marketing budgets.
How much can companies save using RightSpend?
RightSpend's case studies claim average 20% savings on marketing spend, though results vary by industry and procurement maturity. The platform benchmarks agency performance and identifies cost optimization opportunities across marketing activities. Savings are self-reported and may differ based on client size and existing procurement processes.
Which industries use RightSpend most?
RightSpend primarily serves global enterprises with complex marketing budgets, including financial services, tech firms, pharmaceutical companies, and consumer brands. Its case studies highlight success with regulated industries and companies managing multiple agencies, suggesting suitability for organizations with sophisticated marketing procurement needs.
How does RightSpend compare to general procurement software?
RightSpend differentiates by specializing exclusively in marketing procurement rather than general spend management. Its platform offers marketing-specific benchmarks, agency evaluation frameworks, and workflows tailored for marketing teams. This contrasts with broader procurement solutions that may lack depth in marketing spend analytics.
Is RightSpend growing as a company?
RightSpend reported $812 million revenue in Q2 2026, showing 11% year-over-year growth. This suggests increasing adoption of specialized marketing procurement tools. The company serves enterprise clients across multiple industries, though its long-term market position against expanding competitors remains to be seen.
What should I consider before using RightSpend?
Evaluate RightSpend's specialized marketing focus against your procurement needs. While case studies show savings, verify claims for your industry context. Consider integration requirements with existing systems and whether your organization has sufficient marketing spend volume to benefit from its specialized tools compared to broader procurement platforms.
Sources
- www.instagram.com — Q2 2026 financial results
- rightspend.com — Client case studies and claimed savings
- rightspend.com — Product capabilities and positioning
- techcrunch.com — Industry context for procurement software