RowLogic
RowLogic, founded in 1991 and headquartered in Mandeville, Louisiana, specializes in software solutions for petroleum and energy marketers.
Profile
They build software to help energy companies manage pricing, deliveries, inventory, and sales pipelines.
RowLogic, founded in 1991 and headquartered in Mandeville, Louisiana, specializes in software solutions for petroleum and energy marketers. The company focuses on streamlining operations through a suite of branded applications designed for price management, dispatch automation, tank tracking, and business analytics. With a team of 11-50 employees and revenue under $5 million, RowLogic has carved a niche in the energy sector by addressing specific pain points in fuel distribution and retail operations.
Their products are tailored to improve communication, efficiency, and data-driven decision-making for mid-sized energy marketers. The company offers a 30-day free trial for any of its apps, emphasizing ease of adoption. Recent focus includes expanding analytics capabilities with DataPoint, their business intelligence tool, and maintaining a steady client base in the U.S. energy market. RowLogic operates in a competitive space but differentiates through deep domain expertise and vertically integrated solutions.
Who buys this
- Regional petroleum distributors
- Fuel retailers with delivery fleets
- Propane and heating oil marketers
- Bulk fuel storage operators
- Energy wholesalers with multi-site operations
Strengths and what to watch
Strengths
- Longevity in the niche energy-marketing software space (since 1991)
- Vertically integrated product suite covering pricing, logistics, and analytics
- Free trial model lowers adoption barriers for mid-sized operators
Watch for
- Revenue concentration in a cyclical energy sector susceptible to commodity price swings
- Limited public financial disclosures or growth metrics beyond ZoomInfo's <$5M estimate
- Competition from broader ERP players like PDI Technologies encroaching on niche
Key Information
- Founded
- 1991
- Headquarters
- Mandeville, Louisiana
Frequently Asked Questions
What does RowLogic do?
RowLogic builds software for energy companies to manage pricing, deliveries, inventory, and sales. Founded in 1991, they specialize in petroleum and energy marketer solutions, offering tools for dispatch automation, tank tracking, and business analytics. Their vertically integrated suite targets mid-sized operators in fuel distribution and retail.
Who uses RowLogic's software?
Their core customers include regional petroleum distributors, fuel retailers with fleets, propane marketers, bulk storage operators, and multi-site energy wholesalers. The software is tailored for mid-sized energy sector operators needing pricing, logistics, and analytics tools without enterprise-scale complexity.
How does RowLogic help with fuel inventory management?
RowLogic offers tank tracking systems and dispatch automation to monitor fuel levels across locations. Their software provides real-time inventory data, reducing manual checks and optimizing delivery routes. This helps prevent stockouts while minimizing excess inventory carrying costs for distributors.
What makes RowLogic different from competitors?
RowLogic focuses exclusively on energy marketers with deep domain expertise since 1991. Unlike broader ERP systems, their vertically integrated suite addresses niche needs like petroleum pricing volatility and regulatory compliance specific to fuel distribution. They offer free trials to lower adoption barriers.
Does RowLogic offer analytics for fuel retailers?
Yes, their DataPoint business intelligence tool provides analytics on sales trends, route efficiency, and pricing performance. This helps energy retailers make data-driven decisions about inventory purchasing, customer pricing tiers, and delivery optimization based on historical and real-time data.
Is RowLogic's software suitable for small propane companies?
Yes, their solutions target mid-sized operators including propane marketers. Features like tank monitoring and delivery automation help smaller fleets compete efficiently. The 30-day free trial allows testing suitability before commitment, though implementation may require some technical adaptation.
Sources
- www.rowlogic.com — Product suite details and company focus areas
- www.zoominfo.com — Headcount, revenue estimate, and industry classification