Safegraph
SafeGraph, founded in 2016 by Auren Hoffman, is a point-of-interest (POI) data provider headquartered in the United States.
Profile
SafeGraph provides clean, structured data on physical locations (points of interest) to power analytics, mapping, and location-based software.
SafeGraph, founded in 2016 by Auren Hoffman, is a point-of-interest (POI) data provider headquartered in the United States. The company aggregates and structures data on millions of physical locations worldwide, selling it to businesses for analytics, mapping, and location-based products. Its core dataset, Places, covers over 100 million POIs, 200,000+ brands, and 1,000+ categories across 200+ countries and territories.
SafeGraph also offers Geometry (building footprints) and Addresses (geocoded address data). The company's website lists Sysco, Mapbox, FactSet, Esri, and Billups as customers. In 2025 and 2026, SafeGraph's parent company, Cloudflare, underwent a major restructuring.
In May 2026, Cloudflare announced it would lay off approximately 1,100 employees (about 10% of its workforce) as part of a shift to an 'agentic AI-first operating model,' citing AI making certain roles obsolete. This came despite Cloudflare reporting record Q1 2026 revenue of $639.8 million, up 34% year-over-year. The layoffs are part of a broader tech industry trend, with companies like Meta, Intuit, and Wix also cutting thousands of jobs in the same period.
SafeGraph's financials are not publicly disclosed separately from Cloudflare, but the restructuring raises questions about the unit's strategic priority within the parent company. The company's data is available through integrations with Snowflake, AWS, and CARTO.
Who buys this
- Retailers for site selection and competitive intelligence
- Software providers embedding location data into SaaS products
- Financial services firms for investment research and risk modeling
- Consumer packaged goods companies for distribution planning
- Out-of-home advertising agencies for campaign targeting
Publicly disclosed clients
- Sysco
- Mapbox
- FactSet
- Esri
- Billups
- Clear Channel Europe
- Avison Young
Strengths and what to watch
Strengths
- Large, frequently updated POI dataset with global coverage (100M+ locations, 200+ countries).
- Data is delivered pre-cleaned and structured, reducing preprocessing time for customers.
- Integrated with major cloud and GIS platforms (Snowflake, AWS, CARTO), simplifying adoption.
Watch for
- Parent company Cloudflare's May 2026 layoff of 1,100 employees as part of an AI-driven restructuring may signal reduced investment in or focus on SafeGraph.
- SafeGraph's revenue is not publicly disclosed; its performance is opaque within Cloudflare's broader financials.
- The POI data market is competitive, with providers like Google, Foursquare, and Precisely; SafeGraph's differentiation relies on data quality claims that are hard to independently verify.
Recent moves
Key Information
- Industry
- Location Intelligence
- Founded
- 2016
- Headquarters
- Denver
- Country
- United States
Frequently Asked Questions
What is Safegraph and what does it do?
Safegraph provides clean, structured data on physical locations, known as points of interest (POIs). Its core dataset, Places, covers over 100 million locations across 200 countries. Businesses use this data for analytics, mapping, and location-based software.
How many locations does Safegraph cover in its data?
Safegraph's Places dataset includes over 100 million points of interest, more than 200,000 brands, and over 1,000 categories. It covers locations in over 200 countries and territories, making it one of the largest POI databases available.
Who are some notable customers of Safegraph?
Safegraph lists several well-known customers on its website, including Sysco, Mapbox, FactSet, Esri, and Billups. Other clients include Clear Channel Europe and Avison Young. These companies use Safegraph data for analytics, mapping, and advertising targeting.
What happened with Cloudflare and Safegraph layoffs in 2026?
In May 2026, Cloudflare, Safegraph's parent company, laid off about 1,100 employees, roughly 10% of its workforce. Cloudflare cited an 'agentic AI-first operating model' and said AI made some roles obsolete. This occurred despite record Q1 2026 revenue of $639.8 million.
What are the main use cases for Safegraph data?
Safegraph data is used by retailers for site selection and competitive intelligence, software providers embedding location data into SaaS products, financial firms for investment research, CPG companies for distribution planning, and out-of-home ad agencies for campaign targeting.
How does Safegraph compare to other POI data providers?
Safegraph competes with Google, Foursquare, and Precisely in the POI data market. Safegraph differentiates on data quality and global coverage of over 100 million locations. However, its performance is opaque within Cloudflare's financials, and quality claims are hard to independently verify.
Sources
- www.safegraph.com — Product descriptions, customer logos, data coverage claims (100M+ POIs, 200K+ brands, 200+ countries).
- cloudflare.net — Cloudflare Q1 2026 revenue ($639.8M, 34% YoY growth) and restructuring plan details.
- techcrunch.com — Cloudflare layoff of 1,100 employees and AI-driven restructuring rationale.
- news.crunchbase.com — Broader tech layoff context in 2025-2026, including Intuit and Wix cuts.