SALES ASK

SalesAsk is an AI sales coaching platform designed for home services contractors like HVAC, roofing, and plumbing companies. It provides real-time conversation prompts during sales calls to improve closing rates, specifically targeting mid-market operations with 5–200 sales reps.

SalesAsk's flagship Coach Dean feature listens to live sales conversations and provides real-time prompts to representatives. This AI-driven guidance helps contractors refine pitches and close more high-value jobs, particularly in home services industries where in-person sales are critical.

SalesAsk primarily serves HVAC, roofing, plumbing, remodeling, and solar installation contractors. These home service industries benefit from its in-person sales coaching capabilities, as they frequently involve multi-thousand dollar projects requiring persuasive sales techniques.

Yes, SalesAsk integrates with ServiceTitan for revenue attribution, allowing contractors to track sales performance directly through their existing business management platform. This connection helps teams measure coaching effectiveness against actual job bookings.

SalesAsk currently lacks enterprise-grade compliance features and advanced security certifications, which may deter larger organizations. Some promised roadmap features remain unimplemented as of 2026, though the core real-time coaching functionality is fully operational.

SalesAsk positions itself as a mid-market solution, focusing on contractor-specific needs rather than broad enterprise features. While it excels in real-time field sales coaching, larger companies may require additional compliance and security capabilities not yet offered.