SATDEE LIMITED

Satdee Limited is a UK-based football statistics platform founded by front-end developer Sam Kay, who has 12 years of experience in web development.

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A football stats platform that helps bettors research matches and track trends.

Satdee Limited is a UK-based football statistics platform founded by front-end developer Sam Kay, who has 12 years of experience in web development. The company focuses on providing pre-match football research tools designed to simplify betting decisions. Satdee's platform aggregates fixtures, form guides, and market trends across multiple leagues, presenting data in a user-friendly interface.

The company monetizes through a premium subscription called The 3pm Club, priced at £5.99/month, which offers advanced filtering, saved views, and ad-free browsing. While the platform covers leagues globally, its primary audience appears to be European football bettors. As of 2026, Satdee remains a bootstrapped operation with no disclosed funding rounds or revenue figures.

The lean team structure—with Kay as the sole publicly identified founder—suggests a niche but focused product development approach. The platform's differentiation lies in its calendar-centric workflow and emphasis on visual clarity over raw data density, targeting recreational bettors rather than professional analysts.

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Who buys this

  • Recreational football bettors seeking data-driven insights
  • Fantasy football players analyzing team form
  • Sports enthusiasts tracking multiple leagues

Strengths and what to watch

Strengths

  • Clean, intuitive interface prioritizing visual clarity over data overload
  • Calendar-first workflow aligns with natural matchday research habits
  • Comprehensive league coverage including lower-tier European competitions

Watch for

  • Reliance on a single founder with no disclosed technical or analytics team
  • No public evidence of scaling beyond basic fixture aggregation features
  • Potential customer concentration among casual bettors rather than professional traders

Key Information

Headquarters
UK

Frequently Asked Questions

What is Satdee Limited?

Satdee Limited is a UK-based football statistics platform helping bettors research matches. Founded by developer Sam Kay, it provides fixture analysis, form guides, and market trends through a clean interface. The platform focuses on visual clarity and calendar workflows, primarily serving European football bettors with its subscription service, The 3pm Club.

How does Satdee help with football betting?

Satdee aggregates pre-match statistics across global leagues, presenting data to simplify betting decisions. Its tools track team form, fixture congestion, and market trends. The platform's calendar-centric design aligns with matchday research habits, offering both free and premium features (£5.99/month) for recreational bettors seeking data-driven insights.

What does The 3pm Club subscription include?

The 3pm Club is Satdee's £5.99/month premium tier offering advanced filtering, saved views, and ad-free browsing. It enhances the free platform with personalized data displays for serious bettors. The subscription targets users who regularly research multiple leagues and value streamlined visual analytics over raw data density.

Who is behind Satdee Limited?

Satdee was founded by Sam Kay, a UK-based front-end developer with 12 years' experience. The bootstrapped company operates with a lean team, focusing on interface design for recreational bettors. Kay's background suggests strong technical execution but limited analytics specialization compared to institutional betting platforms.

Which football leagues does Satdee cover?

Satdee tracks fixtures and statistics across multiple global leagues, with particular emphasis on European competitions. This includes top-tier and lower-division matches relevant to bettors. The platform's strength lies in comprehensive coverage rather than ultra-detailed analytics, positioning it for casual research rather than professional trading.

Is Satdee good for fantasy football players?

Yes, fantasy managers use Satdee to analyze team form, fixture schedules, and performance trends. The visual interface helps identify patterns across leagues, though the platform lacks dedicated fantasy tools like player comparisons. It's best suited for supplementary research alongside specialized fantasy football services.

Sources

  1. uk.linkedin.com — Founder background and company origin
  2. www.satdee.com — Product features and monetization model
  3. www.satdee.com — Subscription pricing and tier structure
  4. www.satdee.com — League coverage scope