SellerMate.AI

SellerMate.AI is an Amazon PPC automation platform founded in 2023 in Bengaluru, India, by three former Amazon sellers and engineers: Akash Singh (ex-Observe.AI), Avinash Saproo (Observe.AI alum), and Akash Verma (founder of Wowflux, acquired by Flixstock).

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Automates and optimizes Amazon advertising campaigns using AI-driven insights.

SellerMate.AI is an Amazon PPC automation platform founded in 2023 in Bengaluru, India, by three former Amazon sellers and engineers: Akash Singh (ex-Observe.AI), Avinash Saproo (Observe.AI alum), and Akash Verma (founder of Wowflux, acquired by Flixstock). The company targets mid-market Amazon sellers and agencies frustrated with opaque or expensive PPC tools, offering real-time bid adjustments, automated waste cutting, and AI-driven insights grounded in live account data. As of 2026, SellerMate claims to serve over 1,000 brands and agencies across 20+ countries, optimizing $1 billion in ad spend annually.

Its pricing model charges 1.5% of ad spend or a minimum of $119/month for its Growth plan, with a free tier offering basic reporting. The company differentiates with an AI Agent that analyzes live Amazon Ads, Seller Central, and inventory data to provide actionable recommendations. Recent case studies highlight clients like Bombay Greens (57% sales growth in 5 months) and Arvanza (strategic bid optimization), though independent verification of these claims is limited. SellerMate faces competition from established players like HectorAI but emphasizes transparency and human oversight as key differentiators.

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Who buys this

  • Mid-market Amazon FBA sellers spending $10k+/month on ads
  • E-commerce agencies managing multiple client accounts
  • Brands scaling Amazon DSP campaigns
  • Sellers frustrated with black-box PPC tools
  • International sellers operating in 20+ Amazon marketplaces

Publicly disclosed clients

  • Bombay Greens
  • Arvanza
  • Adsify Digital
  • Ska Ecommerce
  • Primebook

Strengths and what to watch

Strengths

  • Founders with proven track records in AI and e-commerce (Observe.AI, Wowflux)
  • Transparent pricing model tied to ad spend rather than arbitrary tiers
  • AI Agent analyzes live Amazon data rather than relying on model memory

Watch for

  • Heavy reliance on Amazon's API ecosystem, vulnerable to policy changes
  • Limited public funding disclosures despite founder backgrounds in venture-backed companies
  • Reddit discussions suggest some users experience steep learning curves with advanced features

Recent moves

Key Information

Founded
2023
Headquarters
Bengaluru, India

Frequently Asked Questions

What is SellerMate.AI?

SellerMate.AI automates Amazon advertising campaigns using AI-driven insights. Founded in 2023 by ex-Amazon sellers and engineers, it optimizes bids, cuts wasted spend, and provides real-time recommendations. The platform serves 1,000+ brands across 20+ countries, managing $1 billion in annual ad spend with transparent pricing tied to performance.

How does SellerMate.AI optimize Amazon PPC campaigns?

SellerMate.AI analyzes live Amazon Ads, Seller Central, and inventory data via its AI Agent. It automatically adjusts bids, identifies wasted spend, and provides actionable insights. The system focuses on real-time data rather than historical patterns, claiming to improve efficiency for mid-market sellers spending $10k+/month on ads.

What does SellerMate.AI cost compared to other PPC tools?

SellerMate charges 1.5% of ad spend or $119/month minimum for its Growth plan. This differs from competitors' fixed-tier pricing. A free tier offers basic reporting. The model aligns costs with performance, targeting sellers frustrated with opaque pricing in other Amazon PPC management tools.

Has SellerMate.AI proven results for Amazon sellers?

Case studies highlight clients like Bombay Greens (57% sales growth in 5 months) and Arvanza's strategic bid optimizations. However, independent verification remains limited. The platform claims to optimize $1 billion in annual ad spend across 1,000+ brands in 20+ countries as of 2026.

Who are SellerMate.AI's founders and what's their background?

Founded by Akash Singh (ex-Observe.AI), Avinash Saproo (Observe.AI alum), and Akash Verma (Wowflux founder). Their combined expertise in AI and e-commerce informs SellerMate's approach. The team's prior ventures include Observe.AI and Wowflux, which was acquired by Flixstock.

What makes SellerMate.AI different from other Amazon PPC tools?

SellerMate emphasizes transparency in pricing and recommendations. Unlike black-box solutions, its AI Agent uses live data rather than model memory. The platform targets mid-market sellers and agencies, offering real-time adjustments and waste cutting. Recent updates include global base bid features and enhanced automation controls.

Sources

  1. www.sellermate.ai — Founder backgrounds and company origin story
  2. www.sellermate.ai — Client results and case studies
  3. www.reddit.com — User testimonials and pricing context
  4. www.sellermate.ai — Revenue model and tier details