Sequoya Group

Sequoya Group is a Sarasota, Florida-based analytics firm specializing in consumer packaged goods (CPG) insights.

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Provides CPG companies with predictive analytics tools to optimize pricing and promotions.

Sequoya Group is a Sarasota, Florida-based analytics firm specializing in consumer packaged goods (CPG) insights. Founded with a focus on predictive modeling and scenario planning, the company's 20/20 Analytics Platform helps CPG firms optimize pricing, promotions, and competitive responses by analyzing historical data and forecasting consumer demand. The platform integrates financial metrics to deliver ROI-focused recommendations.

While the company maintains a low public profile regarding financials or headcount, its client base spans global CPG brands seeking to refine their market strategies. In 2025, Sequoya emphasized its transition from pure analytics to a broader consulting role, though concrete revenue or growth metrics remain undisclosed. The firm operates remotely, leveraging its Sarasota headquarters for operational support while serving clients internationally.

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Who buys this

  • Consumer packaged goods (CPG) manufacturers
  • Retail strategy teams
  • Shopper marketing agencies
  • CPG category managers
  • Private label product developers

Strengths and what to watch

Strengths

  • Specialized focus on CPG demand modeling, a niche with high complexity and low off-the-shelf solutions
  • Integration of financial metrics with consumption data for ROI-driven insights
  • Remote-first operational model allows cost-efficient global client servicing

Watch for

  • Limited public financial disclosures make growth trajectory difficult to assess
  • Niche CPG focus could limit expansion into adjacent verticals like retail or healthcare
  • Dependence on legacy analytics workflows in CPG may slow adoption of newer AI-driven tools

Key Information

Founded
1996
Headquarters
Sarasota, Florida

Frequently Asked Questions

What does Sequoya Group do?

Sequoya Group provides predictive analytics tools for consumer packaged goods (CPG) companies. Their 20/20 Analytics Platform helps optimize pricing, promotions, and competitive strategies by analyzing historical data and forecasting demand. The Florida-based firm combines financial metrics with consumption insights for ROI-driven recommendations.

How does Sequoya Group's analytics platform help CPG companies?

Sequoya's 20/20 Analytics Platform analyzes historical sales data to forecast consumer demand and optimize pricing strategies. It integrates financial metrics with consumption patterns, helping CPG brands make ROI-focused decisions on promotions, competitive responses, and market positioning through scenario planning.

What types of companies use Sequoya Group's services?

Sequoya primarily serves CPG manufacturers, retail strategy teams, and shopper marketing agencies. Their clients include category managers and private label developers needing specialized demand modeling. The firm focuses exclusively on consumer packaged goods, avoiding broader retail or healthcare verticals.

What makes Sequoya Group different from other analytics providers?

Sequoya specializes exclusively in CPG analytics, offering niche demand modeling where few turnkey solutions exist. Their platform uniquely combines financial metrics with consumption data. The remote-first model allows cost-efficient global service, though this specialization may limit expansion into other industries.

Has Sequoya Group expanded beyond analytics services?

Since 2025, Sequoya has transitioned from pure analytics to include consulting services, helping CPG clients implement insights. However, the company maintains limited public disclosures about this expansion. Their Sarasota headquarters supports remote operations while serving international clients.

What are the limitations of Sequoya Group's approach?

Sequoya's narrow CPG focus may restrict growth into adjacent markets. Their reliance on traditional analytics workflows could slow AI adoption. Limited financial disclosures make performance evaluation difficult. However, their specialized modeling addresses complex CPG challenges that generic tools often miss.

Sources

  1. sequoya.com — Company description and product focus
  2. sequoia-insights.com — Consulting service expansion evidence
  3. www.youtube.com — Business model transition to consulting
  4. sequoya.com — Product capabilities and positioning