ShareThis
ShareThis, founded in 2007 and headquartered in Palo Alto, California, operates at the intersection of data analytics and digital marketing.
Profile
Provides consumer interest and intent data for marketers derived from website sharing behavior.
ShareThis, founded in 2007 and headquartered in Palo Alto, California, operates at the intersection of data analytics and digital marketing. Originally known for its social sharing widgets, the company has pivoted to become a provider of consumer intent data, sourcing real-time signals from a network of 3 million global websites. Its data platform processes 18 billion monthly events, tracking 1.5 billion users to power marketing analytics and targeted advertising solutions.
The company emphasizes privacy compliance, holding certifications from TrustArc, NAI, and IAB Europe. Recent focus includes expanding its data enrichment capabilities, leveraging natural language processing to build predictive user attributes. Financial disclosures are private, but the company's 2025 'Do Not Sell My Data' page update suggests ongoing adaptation to California privacy laws. What's notable in 2026 is ShareThis' positioning as a neutral third-party data provider amidst industry shifts toward first-party data strategies, with its publisher-sourced data offering an alternative to walled garden platforms.
Who buys this
- Digital marketing agencies building targeted ad campaigns
- E-commerce platforms optimizing product recommendations
- Publishers seeking to monetize audience insights
- Brands measuring campaign performance across channels
- Data enrichment platforms integrating behavioral signals
Strengths and what to watch
Strengths
- Direct data sourcing from 3M publisher sites avoids third-party data decay
- Real-time processing of 18B monthly events enables fresh intent signals
- Privacy certifications (NAI, IAB) mitigate regulatory risk in targeted advertising
Watch for
- Dependence on publisher network makes data vulnerable to cookie deprecation
- California privacy laws may restrict core sharing-based data collection
- No disclosed enterprise clients suggest reliance on mid-market buyers
Key Information
- Founded
- 2007
- Headquarters
- Palo Alto, California
Frequently Asked Questions
What does ShareThis do?
ShareThis provides consumer interest and intent data sourced from sharing behavior across 3 million websites. Their platform processes 18 billion monthly events to help marketers understand audience behavior, optimize campaigns, and personalize advertising while maintaining privacy compliance through TrustArc and IAB certifications.
How does ShareThis collect consumer data?
ShareThis gathers real-time behavioral data through publisher integrations tracking content sharing actions across its network of 3 million sites. This first-party sourced data captures intent signals without third-party cookies, processing 18 billion monthly events from 1.5 billion users globally.
Is ShareThis data privacy compliant?
Yes, ShareThis holds TrustArc, NAI, and IAB Europe certifications for privacy compliance. Their 2025 'Do Not Sell My Data' page update demonstrates ongoing adaptation to California privacy laws, with data collection methods designed to meet evolving regulatory requirements for consumer protection.
Who uses ShareThis data?
Primary customers include digital marketing agencies running targeted campaigns, e-commerce platforms optimizing recommendations, publishers monetizing audience insights, brands measuring cross-channel performance, and data platforms integrating behavioral signals. ShareThis serves mid-market buyers needing alternatives to walled garden platforms.
How does ShareThis compare to first-party data?
ShareThis offers neutral third-party behavioral data sourced directly from publishers, complementing first-party strategies. Their real-time signals from 3 million sites provide scaled intent insights where first-party data is limited, though dependence on sharing behavior creates potential vulnerability to cookie deprecation.
What are ShareThis' key strengths?
ShareThis excels in direct publisher data sourcing (avoiding third-party decay), processing 18B fresh monthly events, and maintaining privacy certifications. Their 2026 positioning focuses on reliable intent signals amidst industry shifts, though reliance on sharing behavior presents challenges as privacy regulations evolve.
Sources
- sharethis.com — Privacy compliance approach and data sharing disclosures
- sharethis.com — Current product positioning and data scale metrics (3M sites, 1.5B users)
- sharethis.com — Historical focus on content marketing solutions
- sharethis.com — Data collection methodology and partner integrations