ShopperTrak
ShopperTrak, founded in Chicago, is a global provider of retail consumer behavior insights and location-based analytics.
Profile
ShopperTrak provides retailers with traffic analytics and consumer behavior insights to optimize store performance and enhance customer experience.
ShopperTrak, founded in Chicago, is a global provider of retail consumer behavior insights and location-based analytics. Acquired by Tyco International in December 2015 for $175 million, ShopperTrak integrates with Tyco’s existing retail solutions to offer comprehensive traffic analytics. The company specializes in perimeter traffic counting, in-store consumer behavior analytics, and industry benchmarking, serving over 1,200 retailers across 97 countries.
ShopperTrak’s solutions capture data from 35 billion shopper visits annually, providing actionable insights to improve sales and operational effectiveness. With annual revenue of approximately $75 million at the time of acquisition, ShopperTrak operates within Tyco’s North America and Rest of World Integrated Solutions and Services segments. Recent developments include the integration of ShopperTrak Analytics with Sensormatic Solutions, enhancing its capabilities in predictive retail analytics and enterprise-wide data aggregation. The company continues to focus on leveraging IoT capabilities to deliver actionable insights for retailers.
Who buys this
- Retail chains
- Mall operators
- Outdoor gear and outfitter stores
- Entertainment venues
- Small temporary kiosks
Publicly disclosed clients
- Kathmandu
Strengths and what to watch
Strengths
- Accurate traffic counting with up to 98% accuracy
- Integration with broader retail analytics platforms
- Global reach with insights from 35 billion shopper visits annually
Watch for
- Dependence on Tyco’s broader IoT strategy for growth
- Potential challenges in maintaining high retention rates
- Integration risks with Sensormatic Solutions post-acquisition
Key Information
- Founded
- 1966
- Headquarters
- Chicago
Frequently Asked Questions
What does ShopperTrak do?
ShopperTrak provides retailers with traffic analytics and consumer behavior insights to optimize store performance. Their solutions track 35 billion shopper visits annually across 97 countries, offering accurate foot traffic counting and benchmarking for retail chains, malls, and venues. Acquired by Tyco in 2015 for $175 million.
How accurate is ShopperTrak's foot traffic counting?
ShopperTrak achieves up to 98% accuracy in traffic counting through advanced sensors and analytics. Their system captures precise visitor data across retail environments, from large chains to temporary kiosks, helping businesses measure true conversion rates and staffing needs.
What retailers use ShopperTrak?
ShopperTrak serves over 1,200 retailers globally, including outdoor outfitters like Kathmandu, mall operators, and entertainment venues. Their clients benefit from enterprise-wide traffic analytics and integration with broader retail platforms like Sensormatic Solutions.
How does ShopperTrak integrate with Sensormatic Solutions?
Post-acquisition, ShopperTrak's analytics platform integrates with Sensormatic Solutions to enhance predictive retail insights. This combines foot traffic data with Tyco's security and IoT capabilities, offering retailers unified operational intelligence.
Why did Tyco acquire ShopperTrak?
Tyco acquired ShopperTrak for $175 million in 2015 to strengthen its retail analytics portfolio. The purchase added high-accuracy traffic counting to Tyco's IoT solutions, creating cross-selling opportunities with existing retail security and operations platforms.
What makes ShopperTrak different from other traffic counters?
ShopperTrak differentiates through 98% counting accuracy, global scale (97 countries), and integration with enterprise retail systems. Unlike basic counters, it provides behavioral insights and benchmarking from 35 billion annual visits, helping retailers optimize layouts and staffing.
Sources
- www.sec.gov — Acquisition details and financials
- www.sensormatic.com — Product capabilities and customer benefits
- www.sensormatic.com — Integration with Sensormatic Solutions
- www.sensormatic.com — Employee exclusion feature