Siglo Data + Hallon

Siglo Data + Hallon is a Colombian media intelligence company founded in the early 2000s, specializing in monitoring and analyzing press, digital media, radio, television, and social media.

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Provides media monitoring and intelligence services to help businesses track and analyze news and social media.

Siglo Data + Hallon is a Colombian media intelligence company founded in the early 2000s, specializing in monitoring and analyzing press, digital media, radio, television, and social media. The company has built an extensive archive of over 24 million news items since 2007, offering services like real-time alerts, media coverage analysis, and decision-making tools. In 2025, Siglo Data formed a strategic alliance with Hallon, a Spanish firm, which acquired a stake in the company, rebranding it as Siglo Data + Hallon.

The company holds ISO 9001 and ISO/IEC 27001 certifications, underscoring its commitment to quality and data security. With a focus on the Colombian market, Siglo Data + Hallon provides tailored media monitoring solutions to businesses and organizations, leveraging technology to deliver actionable insights. The company has recently modernized its customer service channels, including WhatsApp support, to enhance client interactions.

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Who buys this

  • Corporations needing media monitoring
  • Government agencies tracking public sentiment
  • Marketing firms analyzing campaign effectiveness
  • Financial institutions monitoring market trends
  • Media houses tracking competitor coverage

Strengths and what to watch

Strengths

  • Extensive media archive with over 24 million news items since 2007
  • ISO 9001 and ISO/IEC 27001 certifications ensuring quality and data security
  • Strategic alliance with Hallon enhancing international reach

Watch for

  • Dependence on the Colombian market may limit growth
  • Potential challenges in integrating with Hallon's operations
  • Competition from global media intelligence providers

Key Information

Headquarters
London, England

Frequently Asked Questions

What does Siglo Data + Hallon do?

Siglo Data + Hallon provides media monitoring and intelligence services, tracking news and social media across Colombia. Their platform analyzes press, digital media, radio, and TV, offering real-time alerts and coverage analysis. The company has archived over 24 million news items since 2007 for actionable insights.

Is Siglo Data + Hallon certified for data security?

Yes, Siglo Data + Hallon holds ISO 9001 for quality management and ISO/IEC 27001 for information security. These certifications validate their processes for handling sensitive media data, ensuring reliable and secure intelligence services for corporations, governments, and financial institutions.

How does Siglo Data + Hallon help marketing teams?

Marketing firms use Siglo Data + Hallon to measure campaign effectiveness through media coverage analysis. The service tracks brand mentions across news and social platforms, providing insights into public perception and competitor activity. Real-time alerts help teams respond quickly to emerging trends or PR issues.

What changed after Hallon's investment in Siglo Data?

The 2025 alliance with Spain's Hallon brought rebranding as Siglo Data + Hallon, combining local expertise with international reach. The partnership modernized customer service channels, including WhatsApp support, while maintaining the company's focus on Colombian media monitoring with enhanced technological capabilities.

Can Siglo Data + Hallon monitor social media?

Yes, their services include comprehensive social media monitoring alongside traditional press, TV, and radio tracking. The platform analyzes public conversations and trends, helping businesses understand sentiment shifts. This is particularly valuable for government agencies and corporations managing reputation risks.

What industries use Siglo Data + Hallon's services?

Key clients include corporations tracking brand mentions, government agencies monitoring public sentiment, marketing firms analyzing campaigns, financial institutions following market trends, and media houses observing competitor coverage. Their tailored solutions address specific sector needs within the Colombian market.

Sources

  1. siglodata.com — Company overview and services
  2. open.spotify.com — Podcast on strategic use of media archives
  3. www.hallon.es — Hallon's involvement and strategic alliance
  4. siglodata.com — Modernization of customer service channels