Simply Measured
Simply Measured was a social media analytics platform founded in 2010, initially focusing on providing brands with tools to measure and optimize their social media performance.
Profile
Provided social media analytics and reporting tools for brands and marketers.
Simply Measured was a social media analytics platform founded in 2010, initially focusing on providing brands with tools to measure and optimize their social media performance. The company gained traction by offering detailed analytics for platforms like Twitter, Facebook, and Instagram, helping marketers track engagement, audience growth, and campaign effectiveness. Over time, Simply Measured expanded its product suite to include competitive benchmarking and influencer identification.
In 2017, the company was acquired by Sprinklr, a larger customer experience management platform, and its standalone offerings were gradually integrated into Sprinklr's suite. Post-acquisition, Simply Measured's brand and products were phased out, with its capabilities absorbed into Sprinklr's unified platform. The acquisition was part of Sprinklr's strategy to consolidate social media and customer experience tools under one roof. While Simply Measured no longer operates independently, its technology continues to influence social media analytics features within Sprinklr's ecosystem.
Who buys this
- Brands and marketers managing social media presence
- Agencies providing social media services
- Enterprises with large-scale social media operations
Strengths and what to watch
Strengths
- Deep integration with major social media platforms for granular analytics
- Strong focus on visual reporting and actionable insights
- Early mover in social media analytics with established brand recognition
Watch for
- Product sunset post-acquisition by Sprinklr
- Competition from native platform analytics and broader CX tools
- Integration challenges within Sprinklr's larger product suite
Key Information
- Founded
- 2010
Frequently Asked Questions
What was Simply Measured?
Simply Measured was a social media analytics platform founded in 2010, providing brands with tools to track engagement, audience growth, and campaign performance across Twitter, Facebook, and Instagram. It offered detailed reporting and competitive benchmarking before being acquired by Sprinklr in 2017.
Does Simply Measured still exist?
No, Simply Measured was fully integrated into Sprinklr's platform after its 2017 acquisition. The standalone product was discontinued, though some of its analytics capabilities continue within Sprinklr's customer experience management suite. The Simply Measured brand is no longer active.
What happened to Simply Measured after Sprinklr bought it?
Sprinklr phased out Simply Measured's standalone products, incorporating its social media analytics features into Sprinklr's broader customer experience platform. The acquisition aimed to consolidate social media tools, ending Simply Measured's independent operations while preserving some of its technology.
What were Simply Measured's key features?
Simply Measured specialized in social media analytics for platforms like Twitter and Instagram, offering engagement tracking, audience growth analysis, campaign measurement, and competitive benchmarking. Its visual reporting and influencer identification tools were particularly valued by marketers and agencies.
Who used Simply Measured?
Simply Measured served brands managing social media presence, marketing agencies providing social media services, and enterprises with large-scale social operations. Its tools helped these users measure performance, optimize strategies, and demonstrate ROI from social media activities.
What replaced Simply Measured?
After acquisition, Sprinklr integrated Simply Measured's capabilities into its customer experience platform. Alternatives include Sprinklr's social analytics, native platform insights (Facebook Insights, Twitter Analytics), and competitors like Sprout Social or Hootsuite Analytics for similar functionality.