Smdata

SMData, now rebranded as Everon, is a Brazilian data management and analytics company founded in 1998.

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Provides data quality tools and consulting services to clean, organize, and analyze business information.

SMData, now rebranded as Everon, is a Brazilian data management and analytics company founded in 1998. With 28 years of experience, the company specializes in data quality, CRM, business intelligence, and compliance with Brazil's LGPD data protection laws. Its flagship product, Data Setting® 7g, is a proprietary data cleansing software used for cadastre sanitation.

The company serves mid-market and enterprise clients across industries needing robust data governance, particularly in telecommunications, retail, and financial services. SMData transitioned to the Everon brand in 2026, consolidating its position as a domestic alternative to global players like Cloudera in the Brazilian market. The company's consulting arm helps clients implement data migration, integration, and outsourcing solutions while navigating complex regulatory environments. While financials aren't publicly disclosed, client testimonials on platforms like Gartner Peer Insights indicate successful deployments in telecom analytics projects.

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Who buys this

  • Telecommunications companies managing subscriber data
  • Retailers optimizing customer databases
  • Financial institutions requiring compliance with data regulations
  • Enterprises migrating legacy systems to cloud platforms
  • Marketing teams needing CRM data cleansing

Strengths and what to watch

Strengths

  • Proprietary Data Setting® 7g software for Brazilian-specific data formats
  • 28-year track record in local data compliance projects
  • Full-service offering from consulting to implementation

Watch for

  • Rebranding from SMData to Everon may cause temporary market confusion
  • Dependence on Brazil's regulatory-driven data management spending
  • Limited international presence compared to global competitors

Key Information

Founded
1998

Frequently Asked Questions

What is Smdata now called?

Smdata rebranded as Everon in 2026, maintaining its 28-year specialization in Brazilian data management. The company provides data quality tools like Data Setting® 7g and consulting services for telecom, retail, and financial sectors, focusing on LGPD compliance and CRM optimization.

How does Data Setting® 7g work?

Everon's proprietary Data Setting® 7g software cleanses and organizes business data, specializing in Brazilian formats. It handles cadastre sanitation, CRM optimization, and compliance with local regulations like LGPD. The tool serves mid-market to enterprise clients across telecom, retail, and financial services.

Which industries use Everon's data services?

Everon primarily serves telecommunications companies managing subscriber data, retailers optimizing customer databases, and financial institutions requiring LGPD compliance. Their solutions also support enterprises migrating legacy systems and marketing teams needing CRM cleansing, with proven deployments in Brazilian telecom analytics projects.

Does Everon handle LGPD compliance?

Yes, Everon specializes in Brazil's LGPD data protection laws through its Data Setting® 7g software and consulting services. The company helps clients implement compliant data governance, particularly for telecom analytics, financial records, and retail CRM systems needing regulatory adherence.

How does Everon compare to Cloudera in Brazil?

Everon offers localized Brazilian data solutions with 28 years' experience, specializing in LGPD compliance and proprietary Data Setting® 7g. While smaller than global player Cloudera, it provides full-service consulting and implementation tailored to Brazil's regulatory environment and industry-specific needs.

What CRM cleansing tools does Everon provide?

Everon's Data Setting® 7g software includes CRM data cleansing capabilities, particularly for retail and telecom sectors. The tool sanitizes customer databases, removes duplicates, and ensures compliance, complemented by consulting services for migration and integration projects in regulated industries.

Sources

  1. smdata.com.br — Rebranding to Everon and core service offerings
  2. www.gartner.com — Telecom sector client deployment case
  3. www.forbes.com — Industry context on data compliance needs
  4. techcrunch.com — Competitive landscape reference