smec – we grow e-commerce together

smec specializes in AI-powered ad automation for ecommerce brands, optimizing PPC campaigns for profitability. Their platform integrates first-party data like profit margins and customer lifetime value to focus on profitability rather than just clicks, managing over €680 million in annual ad spend.

smec uses proprietary AI to optimize PPC campaigns by integrating first-party data such as profit margins and customer lifetime value. This approach ensures campaigns focus on profitability rather than just ad performance, making it ideal for mid-market to enterprise ecommerce retailers.

smec works with mid-market to enterprise ecommerce retailers, global brands with complex PPC needs, marketplaces, and multi-brand platforms. Notable clients include Decathlon, LookFantastic, Miami Heat, eMAG, and Mountain Warehouse, showcasing their expertise in diverse retail sectors.

smec’s strengths include deep integration with Google and Microsoft ad ecosystems, proprietary AI optimizing for profit margins, and managing over €680 million in annual ad spend. Their scale-tested solutions cater to global brands transitioning to AI-driven campaign management.

smec operates as a Google Premier Partner and a three-time Microsoft Retail Partner of the Year. These integrations allow seamless optimization within major ad ecosystems, leveraging first-party data to enhance campaign profitability for ecommerce brands.

smec has recently focused on Google’s Universal Cart and AI Max for Shopping, positioning themselves at the forefront of agentic commerce. They also host a bi-weekly podcast, 'Growing Ecommerce,' discussing industry trends like Meta’s ad spend overtaking Google.