Snipp

Snipp Interactive, founded in 2007 and headquartered in Washington, D.C., is a marketing technology company specializing in verified SKU-level attribution.

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Connects digital marketing campaigns to actual in-store purchases to measure effectiveness.

Snipp Interactive, founded in 2007 and headquartered in Washington, D.C., is a marketing technology company specializing in verified SKU-level attribution. The company bridges the gap between digital marketing spend and in-store purchases, providing measurable campaign impact across channels. Snipp's platform unifies technology, data, and shopper insights to deliver transparent and accountable growth for brands.

The company has executed over 1,000 campaigns and validated 100 million purchases, serving major clients like Nestlé, Kellogg's, and Starbucks. Snipp operates as a publicly traded company on the OTCQB under the ticker SNIPF, with a reported 226 million common shares outstanding as of its 2018 20-F filing. The company's focus on first-party data, fraud protection, and compliance has positioned it as a player in the marketing attribution space, though it faces competition from larger marketing cloud platforms.

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Who buys this

  • Consumer packaged goods (CPG) brands
  • Beverage and alcohol companies
  • Retail and QSR chains
  • Market research firms
  • B2B manufacturers

Publicly disclosed clients

  • Nestlé
  • Kellogg's
  • Starbucks
  • Suntory Global Spirits
  • Kraft Heinz
  • 3M
  • Mondelez

Strengths and what to watch

Strengths

  • Proven track record with over 1,000 executed campaigns for major brands
  • Specialized in SKU-level purchase attribution, a niche in marketing analytics
  • Publicly traded with SEC filings providing operational transparency

Watch for

  • Heavy reliance on CPG sector which faces economic sensitivity
  • Competition from larger marketing cloud platforms with deeper pockets
  • Limited public financial disclosures since 2018 SEC filings

Key Information

Founded
2007
Headquarters
Washington, D.C.

Frequently Asked Questions

What does Snipp Interactive do?

Snipp connects digital marketing campaigns to actual in-store purchases, measuring effectiveness. Founded in 2007, it specializes in verified SKU-level attribution for brands like Nestlé and Starbucks. The platform bridges digital spend with physical sales, having tracked 100 million purchases across 1,000+ campaigns.

How does marketing attribution work for CPG brands?

Snipp measures which digital campaigns drive specific product purchases by SKU. This helps consumer goods companies like Kellogg's optimize spend. Their technology attributes store sales to online ads, promotions, or influencers, validated through 100 million purchases. Focus is on granular, actionable data.

Which major companies use Snipp's platform?

Notable clients include Nestlé, Starbucks, Kraft Heinz, and Suntory Global Spirits. These brands leverage Snipp's attribution across beverage, food, and retail sectors. The company has executed campaigns for over 1,000 brands, specializing in CPG and QSR chains needing store-level measurement.

Is Snipp Interactive a publicly traded company?

Yes, Snipp trades on the OTCQB market under ticker SNIPF. As of 2018 filings, it had 226 million common shares outstanding. Being publicly traded requires SEC disclosures, offering transparency into operations though financial updates post-2018 are limited.

What makes Snipp different from marketing clouds?

Snipp focuses narrowly on SKU-level purchase attribution rather than broad campaign management. This specialization helps CPG brands measure exact product sales from digital efforts. Unlike enterprise marketing clouds, it offers granular store-level data validated through 100 million purchases.

How reliable is marketing attribution technology?

Snipp's methodology validates 100 million purchases, providing concrete sales data tied to campaigns. However, attribution faces challenges like multi-touch complexity. The company emphasizes fraud protection and compliance to ensure data accuracy, especially for regulated industries like alcohol brands.

Sources

  1. www.sec.gov — Public company status and share structure
  2. www.snipp.com — Current product offerings and client base
  3. www.snipp.com — Client case studies and campaign examples
  4. www.sec.gov — Historical financial and operational data