Socialbakers
Socialbakers, founded in 2009 and headquartered in Prague, began as a social media analytics provider, offering tools to measure and optimize Facebook marketing campaigns.
Profile
Provides analytics and benchmarking tools for social media marketing performance.
Socialbakers, founded in 2009 and headquartered in Prague, began as a social media analytics provider, offering tools to measure and optimize Facebook marketing campaigns. The company quickly expanded its focus to include broader social media analytics, serving Fortune 500 clients like McDonald's, Nestle, and Vodafone. In 2012, Socialbakers raised $6 million in a Series B round led by Index Ventures, bringing total funding to $8.2 million.
By 2013, the company had 190 employees across 10 global offices and positioned itself as the largest independent player in the social analytics market. Socialbakers' early success was tied to its ability to provide benchmark data and insights for brands navigating the rapid growth of social platforms. Over time, the company evolved its product suite, launching Socialbakers Suite in 2017, an integrated solution for social media analysis, management, and performance.
Today, Socialbakers operates under the Emplifi brand, part of a broader autonomous customer experience (A-CX) platform. The company continues to publish annual social media benchmarks reports, drawing data from over 200,000 brand accounts to inform marketing strategies.
Who buys this
- Fortune 500 brands with large social media presences
- Marketing agencies managing multiple client accounts
- Retail and e-commerce companies optimizing social engagement
- Entertainment and media brands tracking audience growth
- Consumer goods companies measuring campaign effectiveness
Publicly disclosed clients
- McDonald's
- Nestle
- Vodafone
- LVMH
Strengths and what to watch
Strengths
- Long-standing expertise in social media benchmarking with data from 200,000+ brand accounts
- Global footprint with historical presence in 10 international offices
- Integration into broader CX platform (Emplifi) for expanded use cases
Watch for
- Dependence on social platform APIs which frequently change access terms
- Competition from platform-native analytics tools reducing differentiation
- Transition challenges from standalone product to being part of Emplifi suite
Key Information
- Founded
- 2009
- Employees
- 500
- Headquarters
- Prague
- Country
- Czech Republic
Frequently Asked Questions
What does Socialbakers do?
Socialbakers provides analytics and benchmarking tools for social media marketing performance. Founded in 2009, it helps brands measure and optimize campaigns across platforms, offering data from 200,000+ accounts. Clients include McDonald's and Vodafone. Now part of Emplifi, it delivers integrated customer experience solutions.
How does Socialbakers compare to platform-native analytics?
Socialbakers aggregates cross-platform data with historical benchmarks, unlike native tools limited to single platforms. It specializes in comparative analytics for Fortune 500 brands, though API changes can affect functionality. The 2017 Suite added management features beyond basic analytics.
Which industries use Socialbakers most?
Retail, consumer goods, and media companies dominate Socialbakers' client base. The tool helps retailers track engagement, CPG brands measure campaign ROI, and media firms monitor audience growth. Enterprise clients value its benchmarking against 200,000+ brand accounts globally.
What happened to Socialbakers after the Emplifi acquisition?
Socialbakers now operates under Emplifi as part of an autonomous CX platform. The integration expanded its use cases beyond standalone analytics while maintaining benchmark reports. Existing features remain available through the Socialbakers Suite within the broader solution.
How reliable are Socialbakers' benchmarks?
The company draws data from 200,000+ brand accounts globally, with methodology refined since 2009. Annual benchmark reports track industry trends, though reliability depends on platform API stability. Retail and CPG sectors particularly value its historical comparison capabilities.
What were Socialbakers' key milestones?
Key milestones include 2009 founding, 2012 $6M Series B funding, 2013 global expansion to 10 offices, and 2017 Suite launch. The Emplifi integration marked its evolution from pure analytics to broader CX solutions while maintaining core benchmarking strengths for enterprise clients.
Sources
- techcrunch.com — $6M Series B funding in 2012 and client base
- techcrunch.com — 190 employees in 2013 across 10 offices
- www.prnewswire.com — Launch of Socialbakers Suite product
- www.socialbakers.com — Current benchmarking reports and data methodology