Source

Source is a B2B revenue attribution platform designed to help growth teams track customer origins.

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Tracks where B2B customers come from to help companies understand revenue sources.

Source is a B2B revenue attribution platform designed to help growth teams track customer origins. Founded with the mission to simplify revenue attribution, the company targets B2B teams needing clearer visibility into their marketing and sales pipelines. Its core product focuses on mapping customer journeys to specific touchpoints, though the company remains in a waitlist phase as of mid-2026, suggesting a controlled rollout.

Source's approach appeals to data-driven teams, particularly in SaaS and tech-enabled services, where attribution complexity often obscures ROI. The company has not disclosed funding or revenue figures publicly, and its current go-to-market strategy relies on organic demand generation via its waitlist model. What stands out now is its timing: launching as attribution becomes a pain point for companies grappling with fragmented digital channels and AI-driven marketing tools.

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Who buys this

  • B2B SaaS growth teams
  • Marketing operations managers
  • Revenue operations (RevOps) teams
  • Enterprise sales leaders

Strengths and what to watch

Strengths

  • Focuses narrowly on B2B attribution, avoiding feature bloat
  • Waitlist model suggests deliberate scaling and product-market fit testing
  • Simplified interface compared to legacy attribution tools

Watch for

  • No disclosed funding or revenue, raising questions about runway
  • Waitlist approach may delay revenue capture in a competitive market
  • Unproven at enterprise scale compared to incumbents like HubSpot or Marketo

Key Information

Founded
1978
Headquarters
Austin, TX

Frequently Asked Questions

What is Source?

Source is a B2B revenue attribution platform that helps growth teams track customer origins. It simplifies revenue attribution by mapping customer journeys to specific touchpoints, targeting data-driven teams in SaaS and tech-enabled services.

How does Source track customer origins?

Source tracks customer origins by mapping their journeys to specific touchpoints in the marketing and sales pipeline. This helps B2B teams gain clearer visibility into where their revenue is coming from.

Who is Source designed for?

Source is designed for B2B growth teams, marketing operations managers, revenue operations (RevOps) teams, and enterprise sales leaders. It particularly appeals to SaaS and tech-enabled services sectors.

What makes Source different from other attribution tools?

Source focuses narrowly on B2B attribution, avoiding feature bloat, and offers a simplified interface compared to legacy tools. Its waitlist model suggests deliberate scaling and product-market fit testing.

Is Source available for immediate use?

As of mid-2026, Source remains in a waitlist phase, indicating a controlled rollout. This approach helps the company test product-market fit and scale deliberately.

What are the potential challenges for Source?

Source faces challenges such as undisclosed funding, delayed revenue capture due to its waitlist approach, and unproven performance at enterprise scale compared to incumbents like HubSpot or Marketo.

Sources

  1. www.source.app — Company's core offering and waitlist status