SponsorRadar
SponsorRadar operates as a data platform tracking brand sponsorships across YouTube, providing creators with tools to identify potential sponsors based on actual deal activity.
Profile
Tracks brand sponsorships on YouTube to help creators find paid partnerships.
SponsorRadar operates as a data platform tracking brand sponsorships across YouTube, providing creators with tools to identify potential sponsors based on actual deal activity. The company scans over 1.1 million sponsorships involving 72,000 brands and 65,000 channels, updating its database daily with new integrations. Its core offering helps creators bypass cold outreach by showing which brands are actively sponsoring channels similar to theirs, along with sponsorship rates and deal structures.
The platform also publishes industry reports on sponsorship trends, such as its 2026 analysis showing tech YouTubers commanding $15-$25 CPMs due to high buyer intent in that niche. While the company does not disclose revenue or funding, its public content emphasizes the $32.55 billion influencer marketing industry's growth, particularly on YouTube where sponsorships grew 54% year-over-year in early 2025. SponsorRadar's recent focus includes expanding its dataset to cover emerging sponsorship formats like performance-based deals and hybrid compensation models.
Who buys this
- YouTube creators seeking sponsorships
- Micro-influencers (under 100K subscribers)
- Mid-tier YouTubers (100K-500K subscribers)
- Brands researching sponsorship benchmarks
- Agencies managing influencer campaigns
Strengths and what to watch
Strengths
- Largest known dataset of YouTube sponsorship deals (1.1M+ tracked)
- Real-time tracking of emerging sponsors in niche categories
- Transparent CPM benchmarks by niche (e.g., $40-$80 for finance creators)
Watch for
- Reliance on YouTube's ecosystem amid platform competition from TikTok/Instagram
- Potential data gaps with private sponsorship deals not disclosed in videos
- Concentration risk in tracking predominantly tech/finance sponsors (VPNs, SaaS)
Key Information
Frequently Asked Questions
What is SponsorRadar?
SponsorRadar is a data platform tracking brand sponsorships on YouTube. It helps creators identify potential sponsors by analyzing over 1.1 million deals involving 72,000 brands and 65,000 channels. The platform provides insights into sponsorship rates, deal structures, and emerging trends in influencer marketing.
How does SponsorRadar help YouTube creators?
SponsorRadar helps YouTube creators find paid partnerships by showing which brands sponsor channels similar to theirs. It tracks over 1.1 million sponsorships, providing data on sponsorship rates and deal structures. This allows creators to bypass cold outreach and connect with brands actively sponsoring in their niche.
What are YouTube sponsorship CPM benchmarks?
SponsorRadar provides CPM benchmarks by niche, showing what creators earn from sponsorships. For example, tech YouTubers command $15-$25 CPMs, while finance creators earn $40-$80. These benchmarks help creators and brands understand fair sponsorship rates based on channel size and audience engagement.
What types of sponsorship deals does SponsorRadar track?
SponsorRadar tracks various sponsorship deals, including flat-rate and performance-based models. It also monitors emerging formats like hybrid compensation models. The platform updates its database daily, providing creators and brands with insights into evolving sponsorship trends and deal structures.
Who uses SponsorRadar?
SponsorRadar is used by YouTube creators, micro-influencers, mid-tier YouTubers, brands, and agencies. Creators use it to find sponsorships, while brands and agencies leverage its data to research sponsorship benchmarks and manage influencer campaigns effectively.
What are the limitations of SponsorRadar?
SponsorRadar relies on YouTube’s ecosystem and may have gaps with private sponsorship deals not disclosed in videos. It also focuses heavily on tech and finance sponsorships, potentially missing opportunities in other niches. Platform competition from TikTok and Instagram could impact its relevance.
Sources
- sponsorradar.com — Core product offering and scale metrics (72K brands, 1.1M sponsorships)
- sponsorradar.com — Sponsorship CPM benchmarks by channel size and niche
- sponsorradar.com — 2026 pricing models (flat-rate vs performance-based)
- sponsorradar.com — Industry focus on tech sponsorships and conversion rates