Sprinklr

Sprinklr, founded in 2009 and headquartered in New York, has evolved from a social media management tool into a unified customer experience management (Unified-CXM) platform.

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Provides an AI-powered platform for large companies to manage customer interactions across social media, marketing, and service channels.

Sprinklr, founded in 2009 and headquartered in New York, has evolved from a social media management tool into a unified customer experience management (Unified-CXM) platform. The company went public in 2021 (NYSE: CXM) and serves large enterprises with AI-driven solutions for customer engagement across social media, marketing, advertising, and contact centers. As of Q4 FY2026, Sprinklr reported $220.6 million in quarterly revenue (up 9% YoY) with $193.4 million from subscriptions, maintaining 141 customers spending over $1 million annually.

Its cash position stood at $502.5 million, supporting a new $200 million stock repurchase program. The company targets Fortune 500 brands, with Microsoft, P&G, and Samsung among its 1,900+ clients. Recent moves include the May 2026 acquisition of ViralMoment for multimodal customer intelligence and the launch of its Social Index benchmarking tool.

While growth has slowed from 9% in FY2025 to 8% in FY2026, operating margins improved to 17% non-GAAP. CEO Rory Read emphasizes efficiency, with free cash flow reaching $15.9 million in Q4.

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Who buys this

  • Fortune 500 enterprises
  • Global consumer brands
  • Retail and e-commerce companies
  • Technology and telecom firms
  • Financial services institutions

Publicly disclosed clients

  • Microsoft
  • P&G
  • Samsung

Strengths and what to watch

Strengths

  • Strong enterprise foothold with 60% of Fortune 100 as clients
  • Consistent free cash flow generation ($15.9M in Q4 FY2026)
  • Integrated AI capabilities across all product suites

Watch for

  • Slowing subscription revenue growth (6% YoY in Q4 FY2026 vs 7% in FY2025)
  • Dependence on large contracts (141 $1M+ customers drive majority revenue)
  • Intense competition from Salesforce, Adobe, and specialized CX tools

Recent moves

Key Information

Founded
2009
Employees
3161
Headquarters
New York
Country
United States

Frequently Asked Questions

What does Sprinklr do?

Sprinklr provides an AI-powered platform for large enterprises to manage customer interactions across social media, marketing, and service channels. Founded in 2009, it offers unified customer experience management (Unified-CXM) solutions, serving Fortune 500 companies like Microsoft and P&G with engagement tools for multiple digital touchpoints.

How is Sprinklr performing financially?

As of Q4 FY2026, Sprinklr reported $220.6 million quarterly revenue, with 9% YoY growth. Subscription revenue reached $193.4 million, with 141 customers spending over $1 million annually. The company maintains $502.5 million cash reserves and generated $15.9 million free cash flow in Q4, supporting a $200 million stock repurchase program.

What types of companies use Sprinklr?

Sprinklr primarily serves Fortune 500 enterprises and global brands across retail, tech, telecom, and financial services. Notable clients include Microsoft, P&G, and Samsung, with 60% of Fortune 100 companies using its platform. The company has over 1,900 clients, focusing on large-scale customer engagement needs.

What recent acquisitions has Sprinklr made?

In May 2026, Sprinklr acquired ViralMoment to enhance its multimodal customer intelligence capabilities. This move complements its existing AI-powered platform, following the launch of its Social Index benchmarking tool. These developments aim to strengthen real-time customer insights and competitive analysis for enterprise clients.

How does Sprinklr compare to competitors like Salesforce?

Sprinklr competes with Salesforce and Adobe in CX management, differentiating through specialized AI for social media and unified customer experience. While facing slowing growth (6% YoY subscription revenue in Q4 FY2026), it maintains strong enterprise footholds with 141 $1M+ customers and improved 17% non-GAAP operating margins.

What are Sprinklr's key AI capabilities?

Sprinklr integrates AI across its platform for social listening, customer service automation, and marketing analytics. Its AI analyzes customer interactions across channels, enhanced by the ViralMoment acquisition for video intelligence. The system helps brands benchmark performance via the Social Index and optimize engagement at scale.

Sources

  1. investors.sprinklr.com — Q4 FY2026 financial results and customer metrics
  2. investors.sprinklr.com — ViralMoment acquisition
  3. investors.sprinklr.com — Client count and platform positioning
  4. investors.sprinklr.com — FY2025 growth comparisons