Sprout Social

Sprout Social, founded in 2010 and headquartered in Chicago, provides cloud-based social media management software.

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Provides software for businesses to manage and analyze their social media presence.

Sprout Social, founded in 2010 and headquartered in Chicago, provides cloud-based social media management software. The company went public in 2019 (Nasdaq: SPT) but its founders, including Justyn Howard and Gil Lara, are now in talks to take it private again, as reported in May 2024. Sprout serves approximately 30,000 brands, with notable clients like Salesforce, Grammarly, and Plaid.

The company reported $120.9 million in Q4 2025 revenue, up 13% year-over-year, with total remaining performance obligations (RPO) of $404 million. Its customer base includes enterprises and SMBs, with 3,803 customers contributing $30,000+ in ARR and 2,022 contributing $50,000+ in ARR. Sprout has faced challenges, including a 2024 revenue forecast miss that led to a stock drop, but it continues to invest in AI, notably with its proprietary AI agent, Trellis, for social listening and intelligence. The company aims to achieve a 30% non-GAAP Rule of 40 target by Q4 2027.

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Who buys this

  • Enterprises with large social media teams
  • Mid-sized businesses scaling social operations
  • Customer care teams using social channels
  • Marketing agencies managing multiple client accounts

Publicly disclosed clients

  • Salesforce
  • Grammarly
  • Plaid

Strengths and what to watch

Strengths

  • Strong enterprise traction with 18% YoY growth in $50K+ ARR customers
  • Proprietary AI agent (Trellis) for real-time social listening and intelligence
  • Strategic partnerships with major platforms like TikTok, Instagram, and Slack

Watch for

  • Founders' potential take-private deal could disrupt operations
  • Dollar-based net retention rate declined to 100% in 2025 from 104% in 2024
  • Heavy reliance on social media platform APIs, making it vulnerable to policy changes

Recent moves

Key Information

Founded
2010
Employees
1788
Headquarters
Chicago
Country
United States

Frequently Asked Questions

What does Sprout Social do?

Sprout Social provides cloud-based software for businesses to manage and analyze their social media presence. Founded in 2010, it serves 30,000 brands including Salesforce and Grammarly. The platform offers publishing, engagement, and analytics tools, plus AI-powered social listening through its Trellis agent.

How is Sprout Social performing financially?

Sprout Social reported $120.9 million Q4 2025 revenue, up 13% year-over-year, with $404 million in remaining performance obligations. It has 3,803 customers contributing $30,000+ annually. However, its dollar-based net retention rate declined to 100% in 2025 from 104% in 2024.

What is Trellis AI in Sprout Social?

Trellis is Sprout Social's proprietary AI agent for real-time social listening and intelligence. Expanded in 2026, it analyzes social conversations to provide insights. This AI-powered feature helps brands monitor trends, sentiment, and engagement across platforms like Instagram and TikTok.

Who uses Sprout Social?

Sprout Social serves enterprises, mid-sized businesses, and marketing agencies. Notable clients include Salesforce and Grammarly. About 2,022 customers contribute $50,000+ annually. The platform suits large social teams, customer care departments, and agencies managing multiple client accounts through centralized tools.

Is Sprout Social going private?

As of May 2024, Sprout Social's founders were in talks to take the company private. The publicly traded firm (Nasdaq: SPT) went public in 2019. Any privatization could impact operations, though the company continues releasing new features like its expanded AI platform.

What are Sprout Social's main competitors?

While the source text doesn't name direct competitors, Sprout Social competes with social media management platforms through its enterprise focus, AI-powered Trellis agent, and partnerships with major platforms. Its $50K+ ARR customer growth suggests strength against alternatives in the premium segment.

Sources

  1. www.reuters.com — Founders' take-private discussions
  2. investors.sproutsocial.com — Q4 2025 financial results
  3. investors.sproutsocial.com — Trellis AI agent expansion
  4. www.sec.gov — Corporate structure and financial disclosures