Statista
Statista, founded in 2007 in Hamburg, Germany, has grown into a leading provider of market and consumer data, serving businesses, investors, and researchers.
Profile
Provides market and consumer data insights for businesses and researchers.
Statista, founded in 2007 in Hamburg, Germany, has grown into a leading provider of market and consumer data, serving businesses, investors, and researchers. The company aggregates and analyzes data from over 50,000 sources, covering 170+ industries and 1,000+ global markets. Statista's platform offers forward-looking forecasts, competitive benchmarking, and consumer insights, making it a go-to resource for finance teams and strategists.
In 2026, Statista partnered with Forbes to rank America's Best Midsize Employers, leveraging its data expertise to evaluate workplace satisfaction across industries. The company's clientele includes Fortune 500 firms and emerging startups, with notable users like Google, Samsung, and PayPal. Statista's revenue model relies on subscription-based access to its data platforms, though specific financials remain undisclosed. Recent focus areas include AI-driven analytics and expanding coverage of emerging markets, positioning Statista as a critical tool for data-driven decision-making.
Who buys this
- Fortune 500 corporations
- Investment firms and financial analysts
- Market research departments
- Academic institutions
- Government agencies
Publicly disclosed clients
- Samsung
- PayPal
- Telekom
- Adobe
- P&G
Strengths and what to watch
Strengths
- Comprehensive coverage of 170+ industries and 1,000+ global markets
- Forward-looking 5-year market forecasts with transparent methodology
- Trusted by top-tier enterprises for pitchbooks and investment theses
Watch for
- Competition from free or lower-cost data providers
- Dependence on third-party data sources for accuracy
- Potential overreliance on subscription revenue model
Recent moves
Key Information
- Founded
- 2007
- Employees
- 1856
- Headquarters
- Hamburg, Germany
Frequently Asked Questions
What is Statista and what does it do?
Statista provides market and consumer data insights for businesses and researchers. Founded in 2007, it aggregates data from 50,000+ sources across 170+ industries and 1,000+ markets. The platform offers forecasts, benchmarking, and consumer insights, serving Fortune 500 firms, investors, and academic institutions.
How reliable is Statista's market data?
Statista sources data from 50,000+ verified providers with transparent methodology. Its forecasts are used by Fortune 500 companies like Google and Samsung. The platform maintains industry-standard accuracy checks, though users should verify third-party-sourced data against primary research for mission-critical decisions.
Which companies use Statista for market research?
Statista serves Fortune 500 firms including Google, Samsung, PayPal, and Adobe. Its client base spans finance teams, strategists, and academic researchers. Case studies highlight applications for competitive benchmarking, investment theses, and employer evaluations like its Forbes partnership ranking midsize companies.
What industries does Statista cover?
Statista tracks 170+ industries from fintech to consumer goods, across 1,000+ global markets. Its 2026 Forbes partnership demonstrated cross-sector capabilities in employer analytics. Coverage emphasizes emerging markets and includes forward-looking 5-year forecasts with drill-down capabilities for niche segments.
How does Statista compare to free data providers?
Statista differentiates through vetted multi-source aggregation, 5-year forecasts, and enterprise-grade validation. While free tools offer basic metrics, Statista provides cross-industry benchmarking and curated datasets. Its paid model ensures ongoing data updates and analyst support for complex business decisions.
What was Statista's partnership with Forbes about?
In 2026, Statista partnered with Forbes to rank America's Best Midsize Employers. The collaboration leveraged Statista's survey methodology and sector benchmarks to evaluate workplace satisfaction across industries. This demonstrated Statista's applied analytics beyond traditional market data use cases.
Sources
- www.forbes.com — Statista's partnership with Forbes for employer rankings
- www.statista.com — Statista's market intelligence offerings for finance teams
- www.statista.com — Client case study with fintech company EBANX
- www.statista.com — Statista's market forecast capabilities