Stats Perform
Stats Perform is a sports data and AI company that provides analytics, content, and technology to media, teams, and betting operators.
Profile
Provides sports data, analytics, and streaming technology to enhance fan engagement and performance analysis.
Stats Perform is a sports data and AI company that provides analytics, content, and technology to media, teams, and betting operators. Founded in 2019 through the merger of STATS LLC and Perform Group, the company has grown to become a key player in sports data, serving clients across multiple industries. Its product suite includes Opta data feeds, AI-driven analytics tools, and live streaming solutions, which are used to enhance fan engagement, performance analysis, and betting experiences.
The company has secured partnerships with major leagues, broadcasters, and sportsbooks, positioning itself as a critical infrastructure provider in the sports ecosystem. Recent focus has been on expanding its AI capabilities, particularly in real-time data processing and automated content generation. Financial details are not publicly disclosed, but the company has maintained a steady growth trajectory, avoiding the layoffs that have affected many tech firms in 2025-2026. Its exclusive rights deals, such as with FIFA and the WTA, highlight its strategic positioning in high-value sports markets.
Who buys this
- Media companies and broadcasters
- Sports teams, leagues, and federations
- Sports betting operators and affiliates
- Brands and marketing agencies
- Fantasy sports platforms
Strengths and what to watch
Strengths
- Exclusive data rights with major sports organizations like FIFA and the WTA
- Comprehensive product suite covering data, analytics, and streaming
- Strong focus on AI-driven automation for real-time insights
Watch for
- Dependence on exclusive rights deals, which may face competition or renegotiation risks
- Potential regulatory scrutiny in betting-related markets
- High operational costs associated with live data collection and streaming
Key Information
- Founded
- 2019
- Employees
- 3339
- Country
- United Kingdom
Frequently Asked Questions
What does Stats Perform do?
Stats Perform provides sports data, analytics, and streaming technology to media, teams, and betting operators. Their AI-driven tools enhance fan engagement, performance analysis, and betting experiences through Opta data feeds, real-time insights, and automated content. Clients include broadcasters, leagues, and sportsbooks globally.
How does Stats Perform use AI in sports analytics?
Stats Perform employs AI for real-time data processing, automated content generation, and predictive analytics. Their technology transforms raw sports data into actionable insights for broadcasters, teams, and betting operators, improving decision-making and fan experiences through dynamic visualizations and instant highlights.
Which sports organizations partner with Stats Perform?
Stats Perform holds exclusive data rights with major entities like FIFA and the WTA. These partnerships provide unique datasets for analytics and broadcasting, positioning the company as a preferred provider for high-profile tournaments and leagues in global football, tennis, and other sports.
Who uses Stats Perform's data services?
Primary clients include media companies, sports teams, betting operators, and fantasy platforms. Broadcasters leverage real-time stats for commentary, while teams use performance analytics. Betting firms rely on their data for odds calculation, and brands utilize insights for targeted fan engagement campaigns.
What makes Stats Perform different from other sports data providers?
Stats Perform combines exclusive partnerships (e.g., FIFA) with a full suite of AI-driven analytics, streaming, and betting solutions. Their integrated approach covers data collection, real-time processing, and automated content, serving diverse needs from broadcast enhancements to performance optimization in one ecosystem.
Are there risks to Stats Perform's business model?
Key challenges include dependence on exclusive rights deals that may face renegotiation, regulatory scrutiny in betting markets, and high operational costs for live data collection. However, their diversified client base and focus on AI innovation help mitigate these industry-wide pressures.
Sources
- www.statsperform.com — Product offerings and industry focus
- www.statsperform.com — Use cases for media and broadcasters
- www.statsperform.com — Betting industry applications
- www.statsperform.com — Product and solution categories