Veraset
Veraset is a location data provider that sells pseudonymized GPS pings, visit attribution, home-and-work inference, and trip-level data to enterprise customers in advertising, retail, financial services, real estate, transportation, travel, government, and academic research.
Profile
Sells device-level location data—GPS pings, visit patterns, home/work inferences, and trip data—to businesses and researchers for analytics, targeting, and modeling.
Veraset is a location data provider that sells pseudonymized GPS pings, visit attribution, home-and-work inference, and trip-level data to enterprise customers in advertising, retail, financial services, real estate, transportation, travel, government, and academic research. The company markets itself on device-level precision, privacy compliance (GDPR, CCPA), and ease of integration via API or flat-file delivery into S3, GCP, or data warehouses. Veraset’s website claims it processes billions of daily location observations and counts the United Nations, Madhive, and an unnamed content company among its clients.
No funding rounds, headcount, or revenue figures appear in the public record for Veraset itself. The research dossier contains no independent reporting on the company—no TechCrunch, Crunchbase, SEC filing, or press release that names Veraset. The URLs provided under the label "Veraset 2026 annual revenue earnings results" actually point to earnings releases for Ventas (a REIT), Crown Castle (a tower REIT), FactSet (a financial data platform), and Verra Mobility (a smart-mobility tolling and enforcement company).
None of those filings mention Veraset. The TechCrunch URL was blocked by Cloudflare and could not be fetched. As of June 2026, Veraset remains a privately held, opaque entity with no verifiable financial disclosures, no known funding events, and no independent press coverage in the last 12 months. Its product claims and client logos are self-reported on its website only.
Who buys this
- Adtech and programmatic advertising platforms
- Retail and consumer goods companies analyzing foot traffic
- Financial services firms using real-world activity signals
- Real estate and commercial property analysts for site selection
- Government and policy agencies for urban planning and infrastructure
Publicly disclosed clients
- United Nations
- Madhive
- Content (unnamed company listed as a logo on Veraset's website)
Strengths and what to watch
Strengths
- Claims billions of daily GPS observations, suggesting large-scale data collection infrastructure.
- Markets GDPR and CCPA compliance as a core feature, which is a regulatory requirement for selling location data in the EU and California.
- Offers multiple product tiers (Movement, Visits, Home & Work, Trips, HEM/IP) that can be combined, giving buyers modular options.
Watch for
- No independent verification of revenue, funding, headcount, or customer churn exists in the public record; all claims are self-reported on the company website.
- The location-data industry faces ongoing regulatory and platform-level privacy restrictions (Apple IDFA changes, Google Privacy Sandbox, state-level data broker laws) that could shrink addressable market or increase compliance costs.
- Client concentration risk: only three named logos appear on the website, and none are confirmed through third-party sources or case studies.
Key Information
- Industry
- Location Intelligence
- Founded
- 2016
- Headquarters
- San Francisco, CA. What
Frequently Asked Questions
What is Veraset and what do they do?
Veraset is a location data provider that sells pseudonymized device-level GPS pings, visit patterns, home and work inferences, and trip data to businesses and researchers for analytics, targeting, and modeling.
What types of location data products does Veraset offer?
Veraset offers multiple product tiers including Movement, Visits, Home & Work, Trips, and HEM/IP. These can be combined and delivered via API or flat-file into cloud storage like S3 or data warehouses.
Does Veraset comply with privacy regulations like GDPR and CCPA?
Yes, Veraset markets GDPR and CCPA compliance as a core feature of its data products. This is a regulatory requirement for selling location data in the EU and California, and Veraset emphasizes it on its website.
Who are Veraset's notable clients?
Veraset's website lists the United Nations, Madhive, and an unnamed content company as clients. However, these claims are self-reported and not independently verified through third-party sources or case studies.
Is Veraset a publicly traded company with disclosed revenue?
No, Veraset is privately held with no verifiable financial disclosures, funding rounds, headcount, or revenue figures in the public record. All claims about the company are self-reported on its website as of June 2026.
What industries does Veraset serve with its location data?
Veraset serves adtech, retail, financial services, real estate, transportation, travel, government, and academic research. Customers use the data for foot traffic analysis, site selection, urban planning, and programmatic advertising targeting.
Sources
- www.veraset.com — Company product descriptions, client logos (United Nations, Madhive, Content), privacy claims, data volume claims, and vertical market targeting.
- ir.ventasreit.com — This is a Ventas REIT earnings release; does not mention Veraset. Included in dossier but irrelevant to Veraset.
- investor.crowncastle.com — This is a Crown Castle earnings release; does not mention Veraset. Included in dossier but irrelevant.
- investor.factset.com — This is a FactSet earnings release; does not mention Veraset. Included in dossier but irrelevant.
- ir.verramobility.com — This is a Verra Mobility earnings release; does not mention Veraset. Included in dossier but irrelevant.
- techcrunch.com — TechCrunch homepage; blocked by Cloudflare. No Veraset content retrieved.
- techcrunch.com — TechCrunch article on VC predictions; blocked by Cloudflare. No Veraset content retrieved.