Zeotap
Zeotap, founded in 2014 and headquartered in Germany, is a Customer Data Platform (CDP) provider focused on the European enterprise market.
Profile
Zeotap sells a customer data platform that helps enterprises unify, enrich, and activate their customer data for marketing and analytics.
Zeotap, founded in 2014 and headquartered in Germany, is a Customer Data Platform (CDP) provider focused on the European enterprise market. In May 2026, the company announced a $25 million funding round from existing and new investors including SignalFire and Salica Investments, marking a profitability milestone. The funding, a mix of equity and debt raised over the prior 18 months, coincided with the appointment of Amir Rosentuler as Chairman and Elad Simon as Chief Operating Officer.
Zeotap’s product portfolio centers on its CDP, which it markets with AI-driven capabilities (ZeoAI) and a flexible deployment architecture (InfraFlex). The company claims faster time-to-value and better match rates through data enrichment with consented identifiers. Customers include two of Germany’s three largest grocery retailers, several large European telecoms, FC Bayern Munich, and sports betting firm Entain.
Zeotap has also pursued certifications such as ISO 27001 and partnerships with Google Cloud, being named a 2025 Google Cloud Partner All-Star. The company is privately held and does not publicly disclose revenue or headcount figures. Its market position is strongest in Europe, where it competes with larger, publicly traded CDP and marketing cloud vendors such as Zeta Global and Okta, as well as suite-based platforms. The recent funding and leadership additions suggest a push toward scaling operations and deepening product capabilities, particularly in AI and privacy tools.
Who buys this
- Large European retailers and grocery chains
- Telecommunications companies
- Sports and entertainment organizations
- Gaming and sports betting firms
- Enterprise brands with complex, multi-channel customer data needs
Publicly disclosed clients
- FC Bayern Munich
- Entain
- Two of Germany's three largest grocery retailers (unnamed in source)
- Several large European telecoms (unnamed in source)
Strengths and what to watch
Strengths
- Claimed faster deployment: Zeotap states its AI-driven setup can cut onboarding time by 3x compared to suite-based CDPs.
- Data enrichment capability: The platform can append consented identifiers to first-party data, improving match rates for advertising.
- Flexible deployment: InfraFlex architecture supports various deployment types and data source ingestion without major reconfiguration.
Watch for
- No public revenue or headcount figures: As a private company, Zeotap does not disclose financials, making it difficult to assess scale or growth trajectory relative to public competitors.
- Customer concentration risk: The company’s client list is heavily weighted toward European enterprises, with no disclosed presence in North America or Asia-Pacific.
- Competitive pressure from larger platforms: Zeotap competes with well-funded public companies like Zeta Global and Okta, as well as suite CDPs from Adobe and Salesforce, which have broader product ecosystems.
Recent moves
Key Information
- Industry
- Customer Data Platforms
- Founded
- 2014
- Headquarters
- Germany
Frequently Asked Questions
What is Zeotap and what does it do?
Zeotap is a customer data platform provider founded in 2014 and headquartered in Germany. It helps enterprises unify, enrich, and activate their customer data for marketing and analytics, with a focus on the European enterprise market.
How much funding did Zeotap raise in 2026?
In May 2026, Zeotap announced a $25 million funding round from existing and new investors including SignalFire and Salica Investments. The funding, a mix of equity and debt raised over the prior 18 months, marked a profitability milestone for the company.
What are the key features of Zeotap's CDP?
Zeotap's CDP includes AI-driven capabilities called ZeoAI and a flexible deployment architecture named InfraFlex. It offers faster time-to-value and improved match rates through data enrichment with consented identifiers, cutting onboarding time by up to three times compared to suite-based CDPs.
Who are some of Zeotap's notable clients?
Zeotap's clients include FC Bayern Munich, sports betting firm Entain, two of Germany's three largest grocery retailers, and several large European telecoms. Its customer base is heavily weighted toward European enterprises across retail, telecom, sports, and gaming sectors.
What certifications and partnerships does Zeotap have?
Zeotap holds ISO 27001 certification for information security management, awarded in November 2025. It also has a partnership with Google Cloud and was named a 2025 Google Cloud Partner All-Star, highlighting its commitment to security and cloud integration.
Who are Zeotap's main competitors?
Zeotap competes with larger, publicly traded CDP and marketing cloud vendors such as Zeta Global and Okta, as well as suite-based platforms from Adobe and Salesforce. Its market position is strongest in Europe, where it focuses on enterprise clients with complex data needs.
Sources
- zeotap.com — Company product claims, customer logos, and value propositions.
- zeotap.com — May 2026 funding round ($25M), profitability milestone, appointment of Chairman and COO, named clients (FC Bayern Munich, Entain, two of Germany's three largest grocery retailers, large European telecoms).
- zeotap.com — Google Cloud partnership and 2025 Partner All-Star recognition.
- zeotap.com — ISO 27001 certification obtained in November 2025.