‘Reputational Damage due to Data Breach is Unrepairable’
In the digital era we are living in, data is indeed the new oil. However, like every other precious resource, data too faces the threat of theft, breach and various other challenges. Whenever there have been major ransomware attacks such as WannaCry and Petya, organizations have faced catastrophic effects due to loss and corruption of data. Apart from data breach, even management of data in order to explore the resource to its full potential is a challenge that several companies are facing.
In an interview with DataQuest, Manoj Dhingra, Director, Domestic Business, Stellar Information Technology Pvt. Ltd., a company that has been catering to the needs of end-to-end data recovery, data migration, data erasure of consumers and businesses, talks about how data can benefit businesses, how companies can prevent breaches and the consequences of data breach.
Q. There is as of now a data explosion. Do organizations know how to mine the data to benefit businesses?
A. We are living in a world where its data and data everywhere and undoubtedly more data is being captured and stored by enterprises these days compared to the times it used to be years back. In just 3 years starting from end of 2014 to end of 2017, per capita data consumption in India has increased 15 times from 0.26GB to 4GB/month (source : TRAI). Per industry estimates the world has generated almost 90% of the total data on the planet, in the last two years only. But now it’s just not the capturing of data which holds the key importance it’s about using that stored data for an effective and intelligent business purpose.
Customer Acquisition and Retention in this data driven world is becoming increasingly difficult and complex. Data Mining is need of the hour for organizations looking to sustain their customer base and grow their business.
Data mining plays a critical role in today’s business IT landscape. Many organizations are meticulously working on these smart tools which are predominantly focused on digging and gathering crucial information. These insights help these organizations to closely monitor customer buying patterns, market changes and trends, setting up the best prices for different items, categorization of different products, customer behavior and performing profitability analysis.
