9 Business Intelligence Tools for Digital Marketers
There’s no doubt that business intelligence tools benefit digital marketers. They are packed with features and functions that make digital marketing significantly easier. They bring about efficiency by automating repetitive processes and compiling information that would have taken a long time to gather manually. They can also help guide marketing processes and ensure that nothing is missed or forgotten.
The following are some of the most useful business intelligence tools digital marketing specialists should consider getting:
Advertised as a sales engagement platform leader, ClearSlide is excellent software that extends its benefits not only to marketing and sales but also to customer service teams. It is designed to boost sales representative productivity, enhance coaching and the accuracy of forecasts, and optimize sales content to achieve greater impact. It is focused on ensuring successful interactions with customers. It features an intuitive platform called “My ClearSlide” to improve sales content, communications, and analytics. It also promotes leader effectiveness through better deal visibility and more powerful coaching. Moreover, it comes with its proprietary “For You” (recommended content) and Activity Insight Cards features to help sales, marketing, and service managers and personnel on next-step actions.
HubSpot Marketing is one of the three software products in the HubSpot Growth Stack developed to facilitate the generation of leads, closing of deals and management of a company’s pipeline. It is business intelligence software designed to be an all-in-one inbound marketing application. With a responsive support team behind it, HubSpot Marketing claims to provide everything necessary for traffic generation, lead conversion, and fast ROI. When used with the rest of the HubSpot Growth Stack software (HubSpot CRM and Sales), this business intelligence software promises more efficient operations and greater marketing impact.
A software created for data-driven marketers Compete is touted as a solution for obtaining and using digital insights to drive the business forward in the context of online marketing and competition. It is aimed at helping marketing professionals and business managers in finding new business opportunities, keeping track of competition online, and benchmarking performance. It has the capabilities for tracking consumer behavior, identifying marketing strategies that are most likely to succeed, and revealing previously untapped opportunities. You may have encountered Compete as you stumbled upon “Compete Rank,” a web page rank similar to the Alexa Rank. Compete focuses on online marketing through websites or web pages.
Dubbed as the “world’s leading experimentation platform,” Optimizely aims to provide “the easiest and most powerful solution for transforming customers’ experience.” What it does is to help marketers and sales professionals in creating customer engagement or interfaces that result in higher conversions and increased revenues. It allows companies to create online customer engagement strategies that reduce bounce rates, increase the time visitors spend on a site, and delight loyal customers or patrons. Optimizely makes it easy to do A/B or split testing as well as multivariate testing to achieve the best marketing and advertising campaigns.
Dubbed as an inbound marketing intelligence software, Convertible is mainly a web-based free lead tracking tool that comes with real-time analytics, contact forms, and lead management functions. It features an enhanced but easy-to-use contact form creator that gathers more useful customer information as compared to what other standard contact forms typically obtain.
