12 Everyday Applications Of Artificial Intelligence Many People Aren’t Aware Of

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Curated from forbes.com →

By now, almost everyone knows a little bit about artificial intelligence, but most people aren’t tech experts, and many may not be aware of just how big an impact AI has. The truth is most consumers interact with technology incorporating AI every day. From the searches we perform in Google to the advertisements we see on social media, AI is an ever-present feature of our lives.

To help nonspecialists grasp the degree to which AI has been woven into the fabric of modern society, 12 experts fromForbes Technology Council detail some applications of AI that many may not be aware of.

Calling customer service used to be as exciting as seeing a dentist. AI has changed that: You no longer have to repeat the same information countless times to different call center agents. Brands are able to tap into insights on all their previous interactions with you. Data analytics and AI help brands anticipate what their customers want and deliver more intelligent customer experiences. -Song Bac Toh,Tata Communications

Every time you shop online at an e-commerce site, as soon as you start clicking on a product the site starts to provide personalized recommendations of relevant products. Nowadays most of these applications use some form of AI algorithms (reinforced learning and others) to come up with such results. The experience is so transparent most shoppers don’t even realize it’s AI. -Brian Sathianathan,Iterate.ai

Next time you go to look for a new job, write your résumé for a computer, not a recruiter. AI is aggregating the talent pool, slimming the selection to a shortlist and ranking matches based on skills and qualifications. AI has thoroughly reviewed your résumé and application through machine learning before a human ever gets to look at them. -Tammy Cohen,InfoMart Inc.

Consumers have come to expect their favorite apps and services to run smoothly, and AI makes that possible. AI does what humans cannot: It monitors apps, identifies problems and helps humans resolve them in a fraction of the time it would take manually. AI has the ability to spot patterns at scale in monitored data with the goal of having service interruptions solved before customers even notice. – Phil Tee,Moogsoft

For credit card companies and banks, AI’s incredible ability to analyze massive amounts of data has become indispensable behind the scenes. These financial institutions leverage machine learning algorithms to identify potential fraudulent activity in your accounts and get ahead of any resulting detrimental effects. Every day, this saves people from tons of agony and headaches. – Marc Fischer,Dogtown Media LLC

Even if you don’t have a self-driving vehicle, your car uses artificial intelligence. Lane-departure warnings notify a driver if the car has drifted out of its lane. Adaptive cruise control ensures that the car maintains a safe distance while cruising. Automated emergency braking senses when a collision is about to happen and applies the brakes faster than the driver can. – Amy Czuchlewski,Bottle Rocket

The post office has tech called “optical character recognition” that converts handwritten text to machine-readable code. Reading handwriting requires human intelligence, but there are machines that can do it, too! Fun fact: This technology was invented in 1914 (yes, you read that right!). So, we experience forms of AI all the time. It’s just a lot trendier now to call it “AI.” -Parry Malm,Phrasee

Most people don’t think of AI when they eat a meal, but AI is improving agriculture worldwide. Some examples: satellites scanning farm fields to monitor crop and soil health; machine learning models that track and predict environmental impacts, like droughts; and big data to differentiate between plants and weeds for pesticide control. Thank AI for the higher crop yields.

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Yves Mulkers

Yves Mulkers is the founder of 7wData and a widely followed voice in the data and AI community. He curates the 7wData and AI Beat newsletters, reaching hundreds of thousands of data and AI professionals, and writes on data strategy, analytics, AI, and the evolving data ecosystem.