4 Ways Entrepreneurs Are Taking Cryptocurrency Mainstream

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The most interesting aspect of the cryptocurrency industry is the many mainstream applications the technology can be used for. Launching a cryptocurrency startup requires a product-design perspective to identify what processes in society can be optimized with blockchain. Entrepreneurs are currently rushing into this surging field with blockchain products and have triggered a flood of ICO funding.

The CEO of Credit Suisse went on record November 2, 2017, stating that people are investing in Bitcoin purely to make money, and while a large percentage of the public has seen the quick rise in value for Bitcoin and blockchain, most do not understand its underlying potential. As entrepreneurs continue to launch mainstream applications of the technology, public perception of blockchain will inevitably change, fostering wider adoption.

Since this is an emerging market with low barriers of entry, entrepreneurs need to take a careful look at the current wave of cryptocurrency startups and try to understand what makes the best ones successful. Here are some of the more innovative mainstream products entrepreneurs are developing with blockchain technology.

Most people do not build wealth solely from their salary. In order to achieve true financial freedom, they need to understand that investing is critical for their success — and have access to quality investment options. Blockchain‘s decentralized system allows developers to create financial tools that diversify power and eliminate overhead, making it easier to empower success in finance.

REALISTO utilizes smart contracts to give investors more control while investing in real estate. Because of the highly diverse international markets, laws and networks, it can be difficult to imagine investing in real estate outside of your local market. This platform helps people across the globe invest in real estate without worrying about being defrauded. The platform also allows investors of any size to manage investments in real estate, which strips away the typical barrier-of-entry capital requirements.

Some of the biggest limitations for cryptocurrencies are the lack of available options for consumers to actually utilize the currency. Overstock.

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Yves Mulkers

Yves Mulkers is the founder of 7wData and a widely followed voice in the data and AI community. He curates the 7wData and AI Beat newsletters, reaching hundreds of thousands of data and AI professionals, and writes on data strategy, analytics, AI, and the evolving data ecosystem.