6 Ways Artificial Intelligence is Transforming Marketing Forever

If you’re a marketer or business owner in today’s competitive marketplace, you’ve probably tried just about everything you can think of to maximize your success. You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. It’s probably resulted in lots of stress, sleepless nights, and CBD oil drops to give you the energy and focus to keep going.

Marketing requires multiple approaches to succeed, so while you should stick with the things you’ve been doing successfully, you’ll also want to include artificial intelligence (AI) in your current strategy. If you haven’t already, you might be falling behind your competitors. As many as 80 percent of marketers believe that AI will be the most effective tool by 2020.

AI marketing techniques increase the efficiency of your marketing budget and are often more effective than some of the traditional tactics you may be using. You’ll combine big data and inbound marketing to deliver a practical marketing strategy that drives conversions. Here are some ways you can apply this seemingly magical tool.

The most basic rule about marketing is that you can’t hope to run successful campaigns if you don’t know who you’re targeting. A good marketer will create customer personas that tell you who your target market is and how you can best service them. Personas are made at the basic level by listing demographics, interests, and other information that can help you target an audience.

About 53 percent of marketers say that AI is extremely useful in identifying customers. It provides information that you might not have otherwise considered when drafting a marketing strategy. This is extremely valuable since more specific information leads to more effective marketing.

In order to capture this essential data, look through your company analytics. Define the demographics of those who follow you on social media, make purchases on your website, and comment or inquire about your products/services. This essential data can develop a more profound persona designed to target the right customer base.

Many marketers have heard about the essentials of a digital advertising campaign in furthering sales, but they haven’t seen the results they hoped for. Artificial intelligence can significantly improve these campaigns. Once you’ve created a comprehensive view of your customer base, you’ll experience far more effective digital advertising campaigns.

A great example of this is Facebook advertising, which is named by many marketing experts as the best bang for your buck. It allows you to create advertisements that are specifically targeted towards those who are most likely to make a purchase. However, it only works if you know exactly who your target audience is.

Thanks to the abundance of consumer data collected by websites, social sites, and keyword searches, you’ll have all the information you need for more effective digital ads.

Email and SMS marketing are considered some of the best lead-generating marketing tactics out there. Email is the number-one source of business communication with 86 percent of consumers and business professionals reporting it as their preferred source. More importantly for sales, nearly 60 percent say it’s their most effective channel for revenue generation.