How a global cosmetics company created a solid data foundation
How does a global cosmetics company lay the foundation for beauty—not only for today, but for years to come? Many companies specialize in providing beauty products to the public. But one company in particular wanted to make sure it not only provided the surface layer of beauty, but also lay the foundation to keep that beauty in place for many years. That pursuit may sound glamorous, but how did this cosmetics company get there?
The organization needed a 360-degree view of all product information and a common language across its complex and diverse business environment. The product information management software it used did not have the prettiest user interface, but it had the solid foundation and processes needed to manage product information. The company created the user interface needed for its specific processes. The organization knew that the capability to manage multiple hierarchies and categories was the key to being able to service its business processes. The organization realized that an integrated workflow was important when introducing a new product or product feature into the consumer marketplace.
IBM delivered a makeover with a master data management (MDM) approach that satisfied the cosmetics company’s needs for expertise and flexibility. The organization used IBM InfoSphere Master Data Management Collaborative Edition to capitalize on its solid foundation and processes for providing a highly accurate, trusted view of its product information.
