Is Predictive Analytics Solving Challenges In Content Creation?

Big data has played a fundamental role in the evolution of content marketing. The Editorial Staff at Business.com states that big data has helped by:

Some of the most recent advances in big data have been especially significant. Predictive analytics has been especially valuable.

But how significant is predictive analytics in content marketing? Martech Advisors reports that companies using predictive analytics in their campaigns are able to get more traction with 77% less content.

With the increased popularity of digital marketing, many businesses and companies choose to invest a lot on content creation. Creating excellent content helps you connect with your audience and make a great positive impact on their mind. It is especially effective when you use big data insights to learn more about them.

Having right writing skills is definitely great for a good start but it is not enough. In this competitive world, everyone needs to use data-driven tools to create and curate great content. If you really want to produce content that can stand out in the crowd, then you must be well-equipped with the right tools and understand how big data helps.

Content development is not something that you can take lightly. It is an art and one needs to master in this. Nowadays, there are many tools available in the market that can help you in mastering this art. Using big data content creation tools can help you in content research as well as in collaborating with other writers to create a masterpiece. Even you will need tools for SEO (Search engine optimization) and analytics to make sure your content is perfect.

Here are some of the tools that you will need for creating contents and are divided into 4 categories:

This is probably the most important part for creating contents, be it for website or for a blog post. It is also where big data comes in especially handy. A study from Science Direct shows that big data is transforming the content marketing industry by helping with consumer research. If you are in this industry for a long time, then you will know that the real challenge comes when you start typing. You will probably run out of ideas to create contents, especially when you have to deliver many pieces per week. So, here are some tools that will help you in content research:

This tool can simplify the process of content research. BuzzSumo is a predictive analytics tool that shows you the most popular posts on internet based on any keywords. They talk about their big data capabilities in this blog post:

“In a world of instant gratification, technology, and machine learning, it’s never before been easier to craft media lists and send media pitches.”

You can sort this result based on their reach in any social networking sites. From there, you can get some great ideas of how to start a content.

Ubersuggest is one of many possible tools for the keyword research. It can use past keyword research with predictive analytics algorithms to predict the value of those keywords in the future. But it can also help you in finding some potent content ideas that can possibly gain attention of your audience.