Want Predictive Analytics? You Need Data Harmonization First

2 min read

Predictive analytics turns data into actionable insights, but only when it is integrated in the decision-making process. As the business world gets more in tune with predictive analytics, data harmonization is becoming critical to success. What is data harmonization, and why is it so important?

Using Data Harmonization to Understand Your Business Truth

Imagine trying to leverage the vast volumes of data at the disposal of any fair-sized company. You don’t have the luxury of time; you need to make decisions quickly.  But how can you tell if the data is accurate? What data source among many should you believe?

Many of our clients have approached us with the same concerns. To handle these issues, we point to data harmonization.

Simply put, data harmonization is all about creating a “single source of truth.” It does this by taking data from disparate sources, clearing away any misleading or inaccurate items, and presenting it as a whole. This means you get a single window view of everything and anything that supports ongoing decision-making, including financial information and business performance.

Data is coming at you from many different angles. But once it’s harmonized, it’s been cleaned, sorted, and aggregated to provide a complete picture. And everyone sees the same data. So it’s easier to get people on board and easier to steer your business in the right direction.

 

Yves Mulkers

Yves Mulkers is the founder of 7wData and a widely followed voice in the data and AI community. He curates the 7wData and AI Beat newsletters, reaching hundreds of thousands of data and AI professionals, and writes on data strategy, analytics, AI, and the evolving data ecosystem.