What Modern Analytics and BI Means for You
It’s hard to believe that it is already two years ago that Gartner first formally published our definition of modern BI and Analytics. We got a lot right in that first iteration that we recently updated in this note.
One subtle, but important change in this updated note and in the next MQ: analytics is now the first word in the title, usurping BI. We have seen this shift in our inquiries and search trends. Right or wrong, “analytics” sounds smarter, sexier, and well, more modern. I had to chuckle during a recent customer conversation with a VP for a line of business wanting better data and analytics; after I kept talking about BI and analytics platforms, she finally asked, “what’s BI?”
The first interaction of the MQ based on this modern market definition published in February 2016. For some of you, it was a painful time, with your view of your existing BI investments upended. For others, who were well on your way to modernizing, it was validation that your strategy was sound. It’s taken 18 months, but I hope most of you now understand that you need both the mode 1 and mode 2 capabilities within your portfolio. Can you get those capabilities from a single vendor and single product? Sometimes, but for the most part, it’s about augmenting traditional, enterprise BI platform capabilities, with modern analytics and BI capabilities. See this note on how to modernize and this note on positioning the right tool for the right user.
Modern BI and Analytics now reflects mainstream buying. In a webinar last March, 51% of you said you are just getting started on this journey, whereas another 41% say you plan to significantly grow your investments in modern BI. It’s a growth market, woo hoo! More innovation and more work to do, right? There is innovation, and that’s exciting.
