Why Neil Patel And Other SEO Gurus Embrace Big Data
Big data strategies are playing a vital role in the future of SEO. Some of the most prominent SEO thought leaders are offering new insights into the role of big data in digital marketing.
Neil Patel is one of the biggest SEO influencers in the world. He has written about the importance of big data. He has also been praised by Forbes and other publications for his utilization of big data for small businesses.
You need to appreciate the relevance of big data in your own SEO strategy. This involves taking the time to understand the different aspects of your SEO strategy and the ways that big data can be integrated into them.
AJ Agrawal, the CEO of Alumnify, is another SEO thought leader that has talked about the role of big data. He discussed this in a post on Inc.
When people hear the word SEO, they immediately think of keywords – and more often than not, keyword stuffing.This happens when people mistake keyword density as an integral part of the optimization process. They think that by increasing the number of keywords in an article or webpage, search engines will have an easier time recognizing and indexing it. But as you may already have guessed by now, that is hardly the case.
Google and other search engines have used machine learning to fight keyword stuffing and other spam strategies. They even use machine learning to look for unnatural meta descriptions with keywords in images. This means that you need to be more be more diligent.
Repeating a word or phrase too much hurts your chances of ever getting into search engines’ good side. It would be considered as “manipulation” and may potentially hurt your website’s online presence overall. Worst case scenario, your website may be flagged down by Google and other SE’s on the grounds of deceitful, low grade, manipulative, or poor content. If an SEO company ever comes to you with this type of “grand idea” to boost website traffic, then you have got to know that they’re bad news. If anything, they’ll just earn your domain the big red flag and will hurt your relationship with search engines in the end.
This means you need to find a better strategy these days. The good news is that the same big data technology Google uses to fight keyword spam can be used to improve your SEO strategy. This includes seeing how keywords are used naturally.
Of course, that is not to say that keywords have nothing to do with SEO at all. They are still very important. However, one must know how to use and place them appropriately. This is what we refer as “keyword optimization” and it is far different from the manipulative version we discussed just a while ago.
Optimization is assistive to search engines. The words and phrases you place do not, in any way, try to trick SE’s into thinking that you have valuable content just because all the right terms are heavily used in your article. Instead, proper optimization of keywords guides indexers and bots through your article, helping them understand what it’s about better by putting markers in certain sections of the article.
