Will artificial intelligence replace humans?
We have entered the “second machine age.” Th first machine age began with the industrial revolution, which was driven primarily by technology innovation. The ability to generate massive amounts of mechanical power made humans more productive. Where the steam engine started the industrial revolution, the second machine age has taken us by storm with computers and other digital advancements giving us the ability to understand and shape our environments. What the steam engine and its descendants did for muscle power, the Internet of Things (IoT), computers, digital technology, artificial intelligence (AI) and machine learning (ML) will do for brainpower.
Emerging out of the second machine age is the new analytics economy. The key to the analytics economy is data, analytics and collaboration. But the collaboration will be between humans and machines. Machines will automate the mundane, labor-intensive work, and allow humans to work smarter to uncover insights and make faster real-time decisions based on digital information streaming from connected devices.
What really defines the analytics economy is the acceptance and pervasiveness of embedded analytics. In this new economy each insight sparks the next insight and then these insights compound, just like our financial investments. The analytics economy will bring a new era of change, which will be incremental in some cases, but it will also be transformative.
The transformation will be across the board from technology, to business processes, to new aspects of industry that we haven’t seen yet. Now is the time to capitalize on the analytics economy, and implementing a best-in-class analytics platform is vital. You need a platform that allows you to quickly create value from your data by seamlessly moving through the analytics lifecycle, perfecting the path from data to decisions.
Over the past decade, consumers have been gaining power and control over the purchasing process. Unprecedented amounts of information and new digital technologies have enabled more control, and instead of calling the shots, marketers have found themselves dodging bullets. However, in the last three years there’s been a shift. Even as customers continue to exert unprecedented control of purchasing decisions, power is swinging back toward marketers, with the help from technology and analytics that play a new and larger role in the middle.
