How Data Management became a movement and why we’re all totally behind it

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You instantly know the Chief Marketing Officer at Commvault is an interesting fellow when you learn he has been thinking about how data management, global awareness for the world’s Carbon footprint and Antarctica, and at the same time actually took part in a trek to the South Pole.

I mean seriously, how many brands would come up with that? But once you’ve listened to my discussion with Chris Powell, Chief Marketing Officer at Commvault, you’ll have no trouble at all envisioning how it came to be. 

How what came to be, you ask? Well, his trip to the South Pole, of course. Here’s the back story, and be sure to push “play” on that podcast to enjoy the rest of our amazing conversation.

My guest, Chris Powell, had the opportunity to meet Robert Swan, who as you may already know, in 1986 became the first person to replicate the original 1912 Scott Expedition by walking to the South Pole (this time, without perishing).

He’s an incredible human, Robert Swan is, and as Chris says, he’s a climate change warrior. He’s terrified at the scale and pace of change he sees in Antarctica and on top of that the uncertainty of what will happen in 2041 when the international treaty that protects Antarctica expires. 

Swan is doing everything he can to raise awareness for Antarctica (read in to his 2041 movement here) and Chris had the vision to connect Commvault, a data management company, to it. Commvault signed on as a sponsor of Swan’s 2018 trek to the South Pole.

“What initially started as a data story with regard to protecting and managing the scientific data for the expedition evolved into the concept of the carbon footprint of data,” Chris explains. “As an enterprise, Commvault has over 20 exabytes of data managed by our software, and in many cases, it’s supported by data centres that are still using fossil fuels.” 

Chris and Swan realised that moving data management to the cloud not only makes data more efficient, it reduces carbon footprint. And that became a Ted Talk by Chris Powell (a must watch by the way!).

So already we have a South Pole data management sponsorship that turns into carbon awareness Ted Talks – that’s quite an accomplishment, I’d say. But then it got better. He got to JOIN the expedition. Part of me is soooo envious I can hardly stand it, but the rest of me had an amazing time hearing first-hand from Chris what it was like being there (hint – listen to the podcast). 

I will share one of his main takeaways, having been through what sounds like a pretty gruelling experience. It’s  “What are we going to do differently as individuals? As citizens? And with the companies we work for?” It sounds pithy but then you look at Commvault and what they put in to action and you realise, this vision has actually massively impacted the entire organisation. 

The excitement is unbelievable at Commvault, and we’re talking about #datastorage and #datamanagement! Here’s this tried and true company who for years has been ultra reliable, the best in the biz at #dataprotection, growing steadily, partnering away (it’s the full list of who’s who) and now they are the very definition of innovation. It’s culture and vision, I tell you. This is one of those fantastic organisations to be a part of where having a personal vision is welcomed. I mean, look at their #PlasticFreeJuly campaign.

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Yves Mulkers

Yves Mulkers is the founder of 7wData and a widely followed voice in the data and AI community. He curates the 7wData and AI Beat newsletters, reaching hundreds of thousands of data and AI professionals, and writes on data strategy, analytics, AI, and the evolving data ecosystem.