AI is the Most Disruptive Marketing Trend Since the Printing Press
The market for big data and AI is surging. One recent study found that the global market for these technologies will be worth $229 billion within the next five years.
There are many benefits to industries that implement AI; healthcare, finance, communications, retailers, and even art companies are making use of the technology. And in the marketing industry, AI is revolutionizing the way corporations use data, interact with customers, and grow their firm’s reach.
James Paine, the founder of West Realty Advisors, compiled a list of case studies on companies using big data and AI to get more value for their marketing campaigns. Some of these companies use AI to improve the targeting of their advertising, curate higher quality content and use machine powered marketing analytics.
Let’s explore some of the use cases and companies that are using AI to boost their digital marketing efforts.
Companies who use big data to analyze consumer behavior face a tough challenge due to the sheer number of data points and multiple platforms available.
These data platforms accumulate and compile all different types of analytical data. By using this information, marketing companies hope to create useful buyer personas and build customized sales funnels with fresh content that resonates with the user, as well as compelling copy that engages them.
Using AI effectively in a data-driven approach allows companies to customize their user’s experience and generate more revenue.
By using AI, marketing and retail companies have evolved from selling a list of pre-determined items to creating a customized-shopping experience for every online visitor.
Amazon proudly shows off their use of AI, to curate a selection of products for each shopper which is relevant specifically to them.
Amazon hopes that by creating a tailored shopping experience, it will aid new customers to make their initial purchase, or help repeat customers find what they’re searching for and increase the size of their online shopping baskets.
One of the more surprising AI developments seen in the digital marketing world was the rise of AI design. Companies such as Tailor Brands are using AI to create branding and logo design assets for small businesses. These AI algorithms understand users’ inputs to create visually stunning designs based on those preferences and needs.
This innovative AI technology is shaking up the design world as digital marketers can now access hundreds of unique designs and develop all of the required branding assets within minutes, removing the need for branding agencies and graphic designers.
It’s estimated that by 2023 there will be as many as 8 billion digital voice assistance devices. To put that in perspective, at the end of 2018, there were 2.5 billion.
Many of the world’s leading marketing and communication companies are fully-embracing voice recognition, such as Amazon’s Alexa speaker, Google’s voice assistant, Microsoft’s Cortana, and Apple’s Siri.
