The Business Benefits of Having your CEO on Social Media
Unless you have been on the planet Zog, you are probably aware of the Thai Football team and their coach that got stuck in the caves.
While Elon Musk was not in the end required to help he did get involved and sent some engineers.
All kicked off by this tweet.
We’ve talked before about CEOs should be on social media and they should, problem is that many people think that means the PR team will run it. Now if @mabzmagz had tweeted your CEO would you PR team have picked it up and answered it?
Getting Somebody To Run Your Social Media is Like Me Taking Your Partner Out
No, I’m not pitching to run your CEO or any of your employees social media. Me running your social media is a bit like if you are having problems in your relationship and me taking your wife or partner out. I doubt very much that would help (I’m sure your wife or partner would find me boring) but if there are problems in your relationship, you have to deal with it. However much you might not want to.
I’ve contacted plenty of CEOs on social and not had an answer. Not that I’ve tried to sell them things, I can understand them not answering a pitch, but asking them questions about their business. That’s sloppy and I bet the PR agencies intern is running it and when a question comes in they just freeze.
If you look at Elon Musk’s twitter, it is nothing amazing, of course, he uses as a mouth piece of his business, which CEO wouldn’t.
If you were not aware, he also uses Twitter for Research and Development (R&D) and Customer service / Customer Experience (Cx).
The Tweet below, he took action and turned this compliant into a business benefit in 6 days as well as all the publicity surrounding his innovation. Of course he wants to be know as an innovated company. There must be things you want to be known for.
Elon gets massive coverage from this for his company, far more than money could buy. This will sell him cars, it will get him investors, it will enable him to keep the investors he has, it will keep his stock price up. These are all things that a CEO need to do and one of the quickest ways to do this is via social.
Note: People tell me CEOs don’t have time for social, you mean you don’t want to talk to 80% of the internet enable world and every single person who is a potential customer? I’m sorry, but using social is by far the quickest, lowest cost and less time activity to do all of these things.
Business Today Is More than Just “Brand” Businesses today are not just about “brand” or “marketing” or “selling”. There is a rainbow of issues today spans climate change, “Me Too,” gender pay parity, immigration restrictions, animal rights, gun control, human trafficking, LGBTQ and much more.
That list would traditionally scare most PR and Marketing people and scare them so much that you say nothing or it comes out of a corporate mouth piece.
