How Logistics Digitization may Impact the Trucking industry?

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In the past few decades, industries all across the globe have undergone a sea change on how they perform their functions, mainly owing to a single factor that has colluded to re-calibrate the depth of effectiveness and efficiency within an organization. And it’s this main factor which will give rise to the fourth and probably the last Industrial revolution i.e. Industry 4.0.

As we head into the 2nd quarter of the 21st century, digitization has engulfed nearly all forms of enterprise, effectively transforming the way things are done and means are achieved. But true digitization in its most utopian form is still a long shot away from us and it will only occur when products get transformed into services and start fitting and responding better in the scheme of things.

And in the midst of this seemingly futuristic economic revolution is the global logistics industry which is the backbone of every national economy in the world. Without a functioning logistics industry, nothing that ever gets produced is going to reach the customer at all.

But logistics has come far from its initially defined function, i.e. to just transport goods to consumers and aid commercial activity. Logistics has become digitized.

The ever more powerful data architecture that traverses the length and breadth of the country, has allowed the logistics industry to empower itself to a point where it can vouch to eliminate all inefficiencies and purge wastage of resources from its system.

This dream will be realized through various forms of disruptive services like automated freight matching and predictive demand analysis. However, all of this change will only be possible if the trucking industry also undergoes a phenomenal makeover that hinges on these exact same principles of digitization at their core.

Trucks carry more than 70% of the nation’s freight, but in today’s highly connected world where a consumer using his/her smartphone and aided by giant e commerce enterprises like Amazon, can literally buy anything from a watch to a 3D printer, simply by doing some swipes and taps, they will be required to bring something more to the table in order to remain relevant.

This is because the cycle is wholly inconclusive if the delivery times do not move forward to match the ease at which this transaction takes place.

In a recent, 2017 industry report by MHI, nearly 80% of top level corporate executives said that the global supply chain would be increasingly digitized within the next five years, dominating the logistics realm. The trucking industry, however, is still in its initial stages as far as digitization is concerned, where the only onboard “connected” instruments being the engine and tire prognostics systems and newly introduced Electronic logging devices or ELDs.

The truck still remains around 95% “not connected”, making it unable to respond efficiently to changes demanded of it by the digital supply chain.

Recent advances in the fields of drone technology, cloud computing and even artificial intelligence, has allowed the logistic industry to not just start developing better, more efficient and highly responsive delivery mechanisms, but to break down the walls that separated the main stakeholders in the whole supply chain, easing communication and allowing for better demand and supply anticipation models to be built.

To keep up the pace, the trucking industry would have to rapidly respond and transform its conventional methods and go from a product to a service.

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Yves Mulkers

Yves Mulkers is the founder of 7wData and a widely followed voice in the data and AI community. He curates the 7wData and AI Beat newsletters, reaching hundreds of thousands of data and AI professionals, and writes on data strategy, analytics, AI, and the evolving data ecosystem.